The funny, sunny side of Natural Products Expo West 2024

With 512,000 square feet, 67,000 or more attendees, and 3,000 exhibitors, it might be easy to think that Natural Products Expo West is all about reading labels, tasting samples and asking tons of questions. After all, buyers want to make purchases and brands want to sell products, right?

Well, yeah. But that's just part of it.

The Anaheim Convention Center is open eight or nine hours a day for five days, so what are the Expo vendors, buyers, speakers and investors supposed to do the rest of the time?

Get to know each other, of course. New Hope Network wants all the attendees to mingle, dance, eat and drink—and just have fun. Here are some pictures from inside and outside the trade show, from morning to night, showing how much fun Expo West can be.

Photos by Bryan Beasley Photography except where noted.

Expo West is up and running

Morning yoga

The trade show opens

Attention-grabbing booths

Photos by Victoria A.F. Camron

Food, drinks and mingling

Evenings on the Plaza

Good night

Newtopia Now, a new event in conscious CPG, begins Aug. 25 in Denver, Colorado. Natural Products Expo West returns to the Anaheim Convention Center on March 4-8, 2025.