Expo East: 10 brands to meet in the new non-alcoholic beverage pavilion

Research indicates that the markets for low- or non-alcoholic beverages have been steadily growing for several years, with predictions of even greater growth in the future.

Being 'sober curious' pertains to a rising trend in which individuals opt to temporarily or permanently abstain from alcohol. This upward shift in sobriety has increased demand for alternative beverages among adult consumers, both at retail outlets and dining establishments.

The expanding selection of enticing non-alcoholic beverage options makes the pivot away from booze feel more like a pleasure than a sacrifice. Today's zero-proof natural beverages mimic flavors and include ingredients that soothe with the familiar sensations of favorite libations: Think non-alcoholic botanical spirits, hops-infused water and fermented juices. 

The Adult Non-Alcoholic Beverage Association is dedicated to championing and assisting its members in creating a world where adult non-alcoholic drinks are accessible and enjoyed in various social settings. The association's mission is to "promote, protect, and grow the adult non-alcoholic beverage industry with a unifying voice that serves its members from production to marketplace."

Be sure to check out Adult Non-Alcoholic Beverage Association at Booth #1026 and learn more about these and other member brands exhibiting in the new Adult Non-Alcoholic Beverage Pavilion at Natural Products Expo East 2023. Here's a sample to whet your taste buds.