![6 innovative Natural Products Expo East hemp CBD and supplement launches 6 innovative Natural Products Expo East hemp CBD and supplement launches](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
Not all collagen peptides are created equal. Youtheory uses the Verisol ingredient brand, which has been clinically documented to effectively reduce the appearance and depth of wrinkles while also improving skin appearance of cellulite and increasing skin elasticity. Good stuff, and it comes in a sweet individual-packet liquid tube, with an efficacious dose of 2,500 mg. SRP: $20.99; Booth 3553
’Shrooms are booming these days, and lion’s mane is one of the fungal kingdom’s warriors in the support of mental clarity, focus and alertness. Each serving provides an efficacious dose of 2,000 mg of organic whole-food mushrooms that offer a broad range of valuable bioactive nutrients. Grown in controlled indoor conditions in Southern California. SRP: $28.99; Booth 415
Who doesn’t want to get totally zenned out? Savvy branding effort by Carlson. This formulation contains a passel of B vitamins to get you up and running, plus 100 mg L-theanine, which is the amino acid in green tea that makes you relaxed without feeling drowsy. A study found 100 mg led to fewer errors in an attention task compared to placebo. It also contains 200 mg GABA for stress and anxiety. SRP: $14.90; Booth 3435
This emulsified oil is designed for enhanced bioavailability of endocannabinoid system support. Each tablespoon contains 2,000 mg hemp seed oil with a raft of omega-3, -6 and -9 fatty acids, 400 mg of algae-derived straight-up DHA omega-3 and a healthy 1,000 mg of medium-chain triglycerides for the keto freaks. Of course, it’s free from GMOs, MSG, gluten, artificial colors, flavors or sweeteners. SRP: $34.99; Booth 3263
Sun God is one of those classic hippie brands out of Oregon that you just have to love to the core. This USDA organic salve is designed to help ease muscle tension and includes Oregon-grown support herbs passionflower, skullcap and chamomile. It’s in a base of olive oil, coconut oil, bee’s wax and jojoba oil. SRP: $60; Booth 2631
PS is a natural compound that’s an important component of cell membranes, where it plays an essential role in communication and the transfer of nutrients between cells. Derived from non-GMO sunflower lecithin, NOW Soy-Free Sunflower Phosphatidyl Serine supports brain health, nervous system function, and the activity of neurotransmitters involved in learning, memory and mood. SRP: $34.99, 60 veggie softgels; Booth 3635
PS is a natural compound that’s an important component of cell membranes, where it plays an essential role in communication and the transfer of nutrients between cells. Derived from non-GMO sunflower lecithin, NOW Soy-Free Sunflower Phosphatidyl Serine supports brain health, nervous system function, and the activity of neurotransmitters involved in learning, memory and mood. SRP: $34.99, 60 veggie softgels; Booth 3635
Condition-specific formulations continue to drive growth in the $46 billion supplement industry, with hot categories including beauty from within, mood/mental health and immunity. So it's no surprise supplement companies are filling these niches with new product launches at Natural Products Expo East 2019.
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