5 Expo West 2014 education highlights
December 17, 2013
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After last year’s successful launch, we’re bringing back this half-day seminar for retailers looking to help shoppers navigate gluten-free, plant-based, and halal lifestyles. Chef Chad Sarno, formerly with Whole Foods Market, is our featured speaker on plant-based diets. He will also help develop the menu for the attendee luncheon! For more information, visit the workshop's information page at ExpoWest.com.
Join Gary Hirshberg, co-founder and chairman of Stonyfield Farm for a frank discussion on GMO labeling initiatives at the "GMO Labeling Across the Nation" session. Panelists in the "Non-GMO Supply Chain Factors for Manufacturers" session will include Courtney Pineau from the NonGMO Project and Kellee James from Mercaris.
Looking to export internationally for the first time? Or, are you a seasoned exporter who wants to learn how new markets differ in regulations? Join the Department of Commerce to learn more on intellectual property rights, international e-commerce best practices, transaction payment methods and developing international distributor agreements. Get more information on the workshop's webpage at ExpoWest.com.
We are proud to feature Sara Snow in this year’s half-day seminar on Marketing to Moms. The session will cover marketing to dads and modern families, e-commerce strategies to reach moms, and expertise from successful brands. If your brand seeks to connect with parents, don’t miss out on these key insights.
Bill Bishop, Chief Architect at Brick Meets Click, will be share mobile shopper insights for this "Mobile & the Modern Shopper" workshop. This session will help your store determine how to situate your store via mobile devices, whether or not your store should develop an app and if mobile couponing is worth it.
Bill Bishop, Chief Architect at Brick Meets Click, will be share mobile shopper insights for this "Mobile & the Modern Shopper" workshop. This session will help your store determine how to situate your store via mobile devices, whether or not your store should develop an app and if mobile couponing is worth it.
The new year may have just begun, but work on Natural Products Expo West 2014 is already well underway. As you plan your Expo experience, make sure to check out these five education sessions recommended by Jody Mason, the conference manager. They touch on every aspect of the natural products industry, from mobile to marketing to exporting your product.
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