35 new products to look for at Natural Products Expo West 2017
Take a look at the product launches in top-selling categories that excite our editors this year.
![35 new products to look for at Natural Products Expo West 2017 35 new products to look for at Natural Products Expo West 2017](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt1fd1a357414cbfab/64f1cb600b67f30bd6706d24/ew17-newproducts-promo.png?width=700&auto=webp&quality=80&disable=upscale)
Have you ever noticed that most gluten-free bread is small in size? The expert bakers at Canyon Bakehouse have finally made the dream of having a wonkin’ big sandwich a reality for those who forgo gluten. Made with sorghum, tapioca, potato starch, brown rice millet, flax, quinoa, amaranth, buckwheat and more. SRP: $7.99 Booth 4782
Made in a dedicated gluten-free facility, this is a sugar-free super-nutritious sliced bread. Each loaf is made with a healthful blend of ancient grains, including organic millet seed, sorghum, buckwheat, quinoa and amaranth, along with pea protein, hemp seeds and tapioca flour. Two slices get you 6 grams of fiber, 5 grams of protein and 164 calories of GF goodness. SRP: $6.99-$7.99 Booth 8049
Bright, natural sprinkles are hard to find—let alone a "confetti" baking mix that contains organic ingredients and no artificial preservatives or flavors. That’s why we’re smitten with Miss Jones’ excellent Confetti Pop cookie mix and frosting duo, which promises tender, beautiful cookies, non-hydrogenated frosting and pretty sprinkles tinted with paprika, turmeric, spirulina and beets. SRP: $5.99 Booth H309
These 170-calorie rounds are a delicious alternative to sugar-bomb pastries like muffins and scones. Rather, these toastable circles pack in wholesome ingredients including flaxseeds, cracked wheat, rye, millet, barley grits, sunflower seeds, rolled oats and more. Plus, they’re soft, tender and totally awesome with a hefty smear of cream cheese. SRP: 99 cents Booth 5558
This grain-free brand continues to innovate in clean pantry items with these crunchy, crispy chocolate chip cookies. Each three-cookie serving contains just 120 calories and an impressive 6 grams of sugar. Made with a plant-based, dairy-free blend of almonds, coconut flour and tigernut flour, tapioca, organic coconut oil, chocolate chips, organic coconut sugar, konjac root, rosemary extract and more. Perfect for pairing with a glass of almond milk. SRP: $4.99 Booth 5370
Perfect for those with multiple food allergies, Nakd.’s delicate, thin bar will surely slay hunger. It is simply made with dates, cashews, raisins, cocoa and natural flavoring, making the bar free from gluten, wheat and dairy. Hailing from Britain, this bar makes its U.S. debut at Expo West—check out the myriad flavors, which range from Cashew Cookie, Caffe Mocha, Berry Delight and more. SRP: $1.16-$1.49 Booth 588
This nutrition bar brand has historically employed chia seeds to add nutrition and crunch to its offerings. In this product, however, the company uses a beautiful, paleo-friendly combination of pumpkin seeds, organic wildflower honey, milled quinoa, black pepper, turmeric, coconut oil and sea salt to sate hunger. Certified Gluten Free, this bar delivers 35 percent of daily value magnesium, 8 grams of protein and a reasonable 6 grams of sugar. Well done! SRP: $1.89 Booth 5624
Many bars are laden with added sugar. Even if it’s via holier-than-thou sweeteners like honey, maple syrup or brown rice syrup, such ingredients still elevate sugar levels without added fiber. But the Certified Gluten-Free and USDA Organic Phive Bar is different. This clean-ingredient product contains a hunger-busting blend of wholesome fruit, nuts and seeds, including dates, cashews, sunflower seeds, sesame seeds, almonds, prunes, walnuts, dried figs, quinoa pumpkin seeds and more for 240 calories of goodness. SRP: $2.59-$2.99 Booth M605
Coffee can’t spill if it’s in bar form. Such is the founding principle of Eat Your Coffee, a new company launched by always on-the-go college students. This SKU, infused with delectable, organic ingredients such as dates, brown rice syrup, gluten-free oats, vegan dark chocolate, sunflower seed butter, coffee and more, imparts a toasty, caramel flavor—just like a barista-made caramel macchiato. Plus, of course, caffeine. SRP: $2.99 Booth M415
This tropical infusion of spicy habanero with sweet, acidic pineapple makes a sensational snack. Rather than the dubious gas station meat stick from back in the day, The New Primal’s option features grass-fed (and importantly, grass-finished) beef contained within a collagen casing. One hundred calories and 6 grams of protein make an honorable snack. SRP: $1.99 Booth 5897
It’s difficult to vilify a frozen dessert when it contains just USDA Organic coconut milk and coconut cream, strawberries, raw agave, vanilla and Himalayan salt. Millie’s new vegan, raw and tree nut-free option is also void of fillers and gums—owner Susan Sbicca obtains a creamy texture by churning these ingredients over a long period of time—and in small batches. SRP: $10.99 Booth 8056
Inspired by the works of famous architects, Coolhaus sculpts these award-winning ice cream sandwiches with precision and artistry. Picture chewy, cinnamon-spiked vanilla sugar cookies flanking silky strawberry ice cream churned with local-to-Coolhaus, California milk. Just be careful—because this ain’t health food, folks. Coolhaus says each serving is 1/2 a sandwich. It’s difficult to fathom that any consumer has the willpower to just eat half of this dessert. So prepare your customers for the 430 calories and 40 grams (eek!) sugar. SRP: $4.99 Booth 5657
These craveable frozen bars contain only 80 calories each. Made with a base of water, hormone-free whey protein, organic cane sugar, chicory root and more, Arctic Zero’s better-for-you version of an ice cream bar is drenched in a red velvet-like chocolate coating tinted with beet juice and paprika for appetizing color. Amazingly, each frozen bar contains only 5 grams of sugar—thanks to the addition of naturally sweet, zero-calorie monk fruit concentrate. SRP: $4.00-$5.00 Booth 5823
This truly covetable frozen treat has ample redeeming qualities. Here, pomegranate juice, bananas, pomegranate juice concentrate, strawberries, water and organic cane sugar are blended in a soft-serve ice cream machine, and then molded into these jewel-tone ice pops. The result is a smooth pop packed with antioxidants and flavor. Bonus: Each treat contains just 60 calories per serving—a healthy indulgence. SRP: $3.99 Booth 5832
Call it the ultimate comfort food. Creamy mac and cheese made with organic penne and organic white cheddar cheese gets a dose of spice with fire-roasted jalapenos. Toasted breadcrumbs add crunch and homegrown deliciousness. The best part? This bowl is designed to be microwaved … just zap it for 2 minutes for a satiating meal that tastes homemade. SRP: $4.99 Booth 5079
It’s more mayo (per the quirky name) than dairy, but this new better-for-you mayonnaise from Bolthouse Farms is made with tangy yogurt. Available in three delicious flavors (Plain, Chipotle and Garlic) each creamy, rich condiment contains lower fat and fewer calories than traditional mayo (just 20 calories and 1 gram fat per serving). Vinegar, spices, lemon juice, olive oil and turmeric add toothsome savory flavor so you can have the best sandwich or potato salad ever. SRP: $2.99 Booth 4339
A velvety beverage with a fruity punch! Whole milk is making a comeback in the dairy case; and Stonyfield’s new drinkable smoothie is right on trend. Each 6-ounce mini-bottle contains 160 calories and 6 grams of protein derived from USDA Organic, pasture-raised dairy. Perfect for popping into a child’s lunchbox. Also inside: organic strawberry juice, a touch of organic cane sugar and six live active cultures to promote gut health. SRP: $4.99 Booth 2338
Texture. Taste. Nutrition. Pick two. Most nondairy yogurts sacrifice the perfect trifecta of what makes this healthy morning staple one of the fastest growing categories in the natural food and beverage space. Good Karma’s new flax-milk yogurt fits the bill. It’s perfectly creamy. It’s jam-packed with probiotics, protein and even 800 mg omega-3s. It’s free from dairy, nuts and soy. And it beautifully pairs with granola and fresh fruit. SRP: $1.69-$1.99 Booth 5276
As consumers continue to understand the benefits of gut health, the fledgling kefir category is expanding outside the dairy case to accommodate vegans and those with milk allergies. This water kefir is an effervescent sipper free from dairy, gluten and caffeine. Instead, it’s made with reverse osmosis water, organic cold-pressed ginger root, organic evaporated cane sugar, organic lemon juice, pink Himalayan salt and a kefir culture that contains a wide spectrum of belly-boosting probiotics. SRP: $2.99 Booth H327
This targeted probiotic blend uses three clinically tested probiotic strains to support women’s health through every stage of life. L. rhamnosus HN001 and L. acidophilus La-14 have been shown to colonize the vaginal tract and help maintain healthy vaginal pH. Both the B. lactis HN019 and HN001 strains may help to support healthy immune system function in pregnant and nursing women. HN019 also supports GI regularity and reduces occasional gas and bloating. SRP: $33.99 Booth 1905 and 1612
A raspberry chew tablet is a yummy way to get at that burning feeling. Stomach acidity is relieved and esophageal lining is soothed via a combination of herbs, enzymes and minerals like that all-important calcium carbonate. When the body has difficulty digesting some foods, with the irritating indigestion, gas, bloating and that horrible burn, this tummy yummy just might do the trick. SRP: $13.99 Booth 1615
One of the funniest—yet most real—children’s books of all time is the classic, Everybody Poops. A daily constitutional is important for everybody, and most definitely for children. This herbal tincture—NDF stands for Natural Detox Factors—supports healthy bowel movements and regularity, moistens and lubricates the intestines, and reduces stress and promotes relaxation. Sounds like the right stuff for trouble pooping as well as bowel-related stomach discomfort. SRP: $29.99 Booth 1770
Bitters make everything better by enhancing healthy digestion, absorption and elimination. Turns out you aren’t what you eat but what you digest and absorb. Bitters, aperitifs and digestives can be taken as daily tonics. David Winston’s Original Bitters is a classic balanced formula with a hint of the flatulence-relieving peppermint. Variations in the line include spiced bitters, old world bitters and bitter roots. The easy-to-carry tinctures and sprays can fit anywhere. Bon appetit! SRP: $24.15 Booth 1769
Brain health is the new frontier in performance. Memory is the most controversial aspect, with two major supplement companies being taken to task for making claims the Federal Trade Commission did not think were kosher. BrainGear is a pretty cool little plastic bottle filled with water and a dozen ingredients that target different parts of brain function. It says it tastes best cold, but even not it’s just fine. The 5 mg of mitochondrial creator PQQ might work in the complex of other ingredients, though we'd like to see 20 mg. SRP: $9.99 Booth H322 and 1077
Plop, plop, fizz, fizz, electrolyte consumption has never been so fun to mix up in a glass or water bottle. It takes a couple of minutes for the tablet to dissolve, and then this drink delivers plant-based, non-GMO vitamins along with all the electrolyte minerals the body needs to replace those lost due to sweating. Tastes good, too—not too sweet. Comes in strawberry/melon, tangerine/lime, blueberry/pomegranate and grapefruit/orange. SRP: $6.99 Booth 2056
For sports enthusiasts, this is the complete package—amino acids and creatine for energy, electrolytes and the patented Sustamine ingredient for stamina, and a passel of vitamins and antioxidants for recovery. Put a small scoop in a water bottle and off users go. SRP: $24.95 Booth 1961
One small scoop of this powder mixed in a glass of water will offer the requisite five servings of fruits and vegetables. But beyond that, this supplement also has 18 billion CFUs of probiotics, an adaptogenic herb blend and some plant enzymes to make sure it all goes down and gets absorbed properly. SRP: $19.95 Booth 1020
This might be the best meal replacement out there—20 grams of protein, a veritable multivitamin’s worth of vitamin and minerals, 1.5 billion CFUs of probiotics and a galaxy of 44 superfood ingredients from chia to baobab to alfalfa. It’s also got a healthy 5 grams of fiber, no sugar to speak of, and it’s totally organic. In fact, it’s also raw, vegan, gluten free, dairy free and soy free. SRP: $59.95 Booth 1629
Garden of Life founder Jordan Rubin is co-founder of Ancient Nutrition, which is putting out a paleo-friendly protein from the trendy bone broth family. Derived from bone broth, the powder is free of common allergens and is the ideal protein source for those who are sensitive to dairy, grains, eggs, beef, nuts and legumes. It also whips up even foamier and more decadent than whey in a smoothie. SRP: $39.56 Booth M816
Founded by Jonathon Larson as a recovery whole-food supplement for his brother, Ryan Larson, a professional mixed martial arts athlete, this ultra-clean formulation boasts five simple ingredients—organic sprouted brown rice protein, organic hemp seed protein, organic sprouted chia seeds, organic chlorella and organic spirulina. And that’s it! No sweeteners, emulsifiers or flavors. Of course it’s also non-GMO, vegan and gluten free. SRP: $41.99 Booth M704
For those feeling stressed, overtired or overworked, this convenient roll-on aromatherapy product blends essential oils including chamomile, grapefruit and lime in a jojoba base to help target minor headaches. With no excess fillers (oils only!), here’s a wellness solution that is as pure as they come. SRP: $12.00 Booth 4426
Appearing in products with a range of applications—from those that are applied topically, inhaled, diffused or taken orally—essential oils are hot, and they continue to bring more customers into the HABA department. NOW goes back to basics with this essential oils kit containing oils targeted at seasonal well-being. The blends focus on alleviating seasonal transitions through purifying, cleansing, energizing and revitalizing during the times when your customers need it most. SRP: $22.99 Booth 2966
Essential oils aren’t just for aromatherapy. They’re increasingly appearing in targeted beauty products that maximize the oils’ potent, all-natural skin care perks. Combine that with a growing interest in Ayurvedic practices and this facial serum is right on trend. The antiaging formula carefully blends a range of Ayurvedic ingredients: it starts with a botanical base of vetiver and aloe vera (rather than, say, water) then infuses it with essential oils, ultramoisturizing ghee and soothing lavender. SRP: $36.50 Booth 3407
Kaibae’s commitment to sustainable agriculture and community development in Northern Ghana, home to the cherished baobab tree, makes it one of our favorite fresh faces in the beauty and nutrition industries. This product features the company’s trademarked Lost Crops Complex (a blend of ingredients such as sustainably sourced baobab and algae extract) that glides on smooth to maintain skin’s moisture (and glow). We also love that Kaibae offers both natural personal care and superfood nutritional products for a well-rounded approach to beauty. SRP: $60.00 Booth F66
These soft, chewy cookies are made without refined sugar and, get this, without grains, making them both gluten-free and paleo friendly. Sweetened with coconut sugar and a touch of vanilla extract, this conscious, B Corp brand also uses Rainforest Alliance-certified palm oil and participates in 1% For The Planet. SRP: $7.99 Booth 5182
These soft, chewy cookies are made without refined sugar and, get this, without grains, making them both gluten-free and paleo friendly. Sweetened with coconut sugar and a touch of vanilla extract, this conscious, B Corp brand also uses Rainforest Alliance-certified palm oil and participates in 1% For The Planet. SRP: $7.99 Booth 5182
In the following slides, get a preview of new products in eight exciting categories: baked goods, bars, frozen, probiotics, digestive health, sports nutrition, nutritional powders and essential oils.
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