![30 Natural Products Expo East editors' picks to find on the show floor 30 Natural Products Expo East editors' picks to find on the show floor](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt6de48f86ca10fde7/64ff1f7737c93aa52b531512/expo-east-editors-picks_10.png?width=700&auto=webp&quality=80&disable=upscale)
No, this product is not maple water or maple sap. Asarasi recaptures the water extracted from maple sap during production of maple syrup, carbonates it and then bottles this “water harvested from trees” in pretty glass bottles. The idea is to redirect water from the waste stream back into the market to provide another revenue source for maple farmers. SRP: $1.99; Booth 2026
Tuck this whole-food nutrition bar in your cycling jersey, backpack or computer bag and you’ll have energy to bike 15 miles, climb a mountain or power through your inbox. Made with USDA Organic dates, almonds, almond butter, cocoa, vanilla extract and Himalayan pink salt to keep you fueled and nourished, thanks to the abundance of healthy fats, natural sugars and ample fiber. SRP: $2.59-$2.99; Booth 4301
GORP takes a classic combination (good old raisins and peanuts) and adds in trendy whole-food ingredients such as hemp seeds, ground flax, coconut, pumpkin seeds, sprouted brown rice protein and more. Each bar is a hefty 280 calories, but the bar’s label doubles as a sticker to keep the bar fresh—eat half and save the rest for later. SRP: $3.49; Booth 6424
Like a clean, holier-than-thou version of a Snickers candy bar, this peanutty, decadent sweet snack is handcrafted with dates, roasted peanuts, sunflower seeds, coconut, raw cacao butter, raw cacao powder and pink Himalayan salt. It’s a grain-free, vegan treat that proves tasty desserts don’t have to contain highly processed ingredients. SRP: $3-$4; Booth 8606
A blend of aloe vera, vitamin E and gold leaf is designed to soothe and calm itchy or easily irritated skin. All of Maa Veda’s Ayurvedic formulas are free of parabens and mineral oils and were developed by a pair of doctors who also happen to be sisters. SRP: $19.99; Booth 6546
While the packaging reminds us of a conventional brand, what’s inside is surprisingly clean. Here, carbonated water, brewed guayusa and juice from apples, pineapples, limes and passion fruit make a palatable energy beverage that contains the same amount of caffeine in a cup-and-a-half of coffee, and a reasonable 45 calories. SRP: $2.69; Booth 4306
Specializing in DEET-free insect repellents, new brand Nantucket Spider blends essential oils such as cedarwood, clove, peppermint and rosemary into non-greasy mists that are gentle on skin and clothes. This blend is designed to protect kids (and adults) from pesky mosquitos, biting flies and ticks. SRP: $12.99; Booth 4611
Vacuum-packed fake meats? Doesn’t sound that appetizing. But this Asheville, North Carolina-based brand is perfecting the art of “vegan butchery,” crafting high-quality meat replacements from plant ingredients such as vital wheat gluten, chickpea flour, nutritional yeast and more. No Evil Foods’ cool packaging and quirky branding will surely attract discerning millennials. SRP: $7.99; Booth 6509
Greek yogurt remains a red-hot category in the United States. But the founders of Nounos Creamery couldn’t seem to find the small-batch, ultra-tangy yogurt they ate in Greece—so they started culturing their own. Made by hand using traditional methods, this silky yogurt contains just local, antibiotic-free milk from New York’s Hudson Valley, vanilla bean and heirloom cultures, making it a step above competitors. We also love the adorable glass jar packaging. SRP: $2.49-$3; Booth 254
This soothing eye cream contains wake-you-up caffeine, antioxidants and anti-inflammatory ingredients and moisturizers to minimize under-eye puffiness. The addition of horse chestnut seed extract, rosehip extract and CoQ10 encourages circulation. SRP: $30; Booth 8617
Active vegetarians or vegans have trouble finding a premium quality vegetarian protein powder. NOW Sports Plant Protein Complex is specifically formulated to address their needs with a non-GMO vegan protein blend from pea, hemp and quinoa sources. Each scoop provides 22 grams of protein, and typically has about 3,900 mg of branched-chain amino acids and 1,800 mg of L-arginine. Naturally sweetened with xylitol and stevia. SRP: $34.99; Booth 3106
Anyone who uses lip balm or lipstick likely consumes a good amount of the product over the course of his or her lifetime. That’s why Noyah made a USDA certified organic lip balm with edible ingredients manufactured in a food-safe kitchen, not a cosmetics plant. It’s made with coconut oil, olive oil, beeswax, vanilla and stevia—that’s it. SRP: $5.99; Booth 2610
Ultra-clean meat stick snacks made with 100 percent grass-fed cattle that eat an organic diet. Mighty Organic sources meat raised in the Australian outback, where moderate temperatures allow ranchers to keep cows on pasture year-round. Other ingredients: honey, sea salt, spices, garlic powder, cultured celery powder and lactic acid starter culture. SRP: $2.19-$2.69; Booth 1329
Made with a low sugar, USDA Organic blend of whey protein concentrate, fair trade Dutch cocoa, fair trade unrefined cane sugar, sunflower lecithin and stevia, this clean protein powder makes it easy for shoppers to customize smoothies and beverages alike. Made with milk from pasture-raised cows. SRP: $29.99; Booth 1329
This hip company got its start selling paleo-friendly eats out of a converted shipping container in Austin. Now, Picnik’s signature butter coffee—made with a velvety blend of organic coffee, grass-fed butter, whey protein concentrate and MCT oil—is hitting store shelves. This version features chai spices such as ginger, cinnamon and cardamom, too. SRP: $4.49; Booth 8628
Customers will never have to feel bad about eating raw cookie dough again, thanks to this vegan concoction cooked up by new company P.S. Snacks. This creamy “dough” is made with fiber- and protein-rich organic garbanzo beans and almonds; organic chocolate chips, cane sugar and virgin coconut oil round out the dessert (which, to be honest, could probably pass as breakfast). SRP: $7.99; Booth 4710
Getting beauty sleep has never quite found its true expression as with this supplement. A proprietary collagen that contains skin-improving hyaluronic acid and chondroitin is formulated with sleep-aiding melatonin, hops, passionflower and L-theanine. This will rest the mind while the body repairs its skin and other tissues. SRP: $54.99; Booth 3753
While most fizzy beverage makers incorporate sweetness into their formulations, Seasons Soda’s formulator is more interested in coaxing the flavors out of artisanal honey (and sometimes maple syrup) to highlight seasonal differences. This flavor is a classic effervescent tonic made with orange blossom honey, orange bitters, maple syrup, lemon extract, coriander extract and quinine—a classic tonic water tree bark extract. SRP: $2.39; Booth 9020
Nondairy healthy ice cream-ish treats are usually packed with sugar, full of unpronounceable ingredients or just not that tasty. Somehow, though, Snow Monkey has found the perfect frozen vegan treat equation via pureed bananas, apple juice, blueberry juice and blackberry juice, hemp seed protein powder, sunflower butter, goji berry juice and more. It’s a silky frozen alternative that has ample redeeming qualities. SRP: $6.49; Booth 8178
This glass-bottled beverage features activated charcoal derived from coconut shells, organic lemon juice and a touch of organic maple syrup. Solti is notable because the company uses light filtration rather than thermal pasteurization or high-pressure processing (HPP) to make its beverages safe to consume. Each serving is a tart, uniquely delicious 19 calories. SRP: $6.99; Booth 4509
Named after Rumina, the Roman goddess of breastfeeding, this beautifully branded Canadian company was founded by two earth-loving moms and health care practitioners. Their line of thoughtfully crafted products for mothers and babies includes this milk supply tincture, which employs a variety of extracts including organic shatavari root, organic moringa leaf, organic vervain herb and organic milk thistle seed. SRP: $39.95; Booth 2914
The ’90s blockbuster is back and better than ever. Hypericum perforatum used to sell like hotcakes for mild to moderate depression. Then a study 15 years ago showed it was no better than Prozac for major depression and sunk mainstream consumer interest. (Note that it was equal to the drug, and studied for major depression, which is not what it had been recommended for.) What’s notable about this supplement is that it features all 900 mg in a single tablet instead of the usual 300 mg pills consumers are told to take three times a day. The tablet also has a coating that makes it easier to swallow and minimizes the “P.U. odor” of SJW. SRP: $21.95; Booth 3200
It’s difficult to imagine that a product like PaleoEthics would be available in natural products stores even five years ago, but paleo eating has transformed the protein category to include high-quality animal protein. PaleoEthics’ Super Serum incorporates grass-fed beef sourced from Sweden, and contains no added sugars, artificial sweeteners, fillers, dairy or eggs. SRP: $39.99; Booth 4513
True Story is dedicated to sourcing meats from ranchers who care deeply about the animals’ well-being, which means they are never caged, crated or inhumanely confined. This USDA Organic chicken sausage is a gluten-free blend of chicken, dried apples, honey, apple juice, cane syrup, spices and more. SRP: $6.99; Booth 6435
The high-energy blue light from digital devices is responsible for eye strain, bleary eyes by midafternoon, poor sleep patterns—even a younger age at which blindness hits because of age-related macular degeneration. Yikes! A proprietary combination of ingredients, called Lutemax 2020, has published research showing these so-called macular carotenoids can help. This represents the broadest swath of people with a modern lifestyle condition, and this supplement is exactly what’s needed to help. SRP: $41.99; Booth 3753
Nondairy yogurt alternatives are notoriously tough to make without thickening agents such as gums and starches. This coconut-based snack from Anita’s, however, blends full-fat coconut milk, organic coconut water, lemon juice, organic coconut sugar, chia seeds and organic blueberries into a delicious, creamy treat. SRP: $4.99; Booth 2125
This smart snack, made with toasted soybeans, edamame, soybean oil and salt, makes a crunchy addition to soups, salads or grain bowls that need added protein, fiber and texture, or for snacking straight from the bag. We love how first-time exhibitor Vegetarian Traveler uses wholesome, classic ingredients to promote plant-based eating. SRP: $5.99; Booth 6427
Taking a homeopathic approach to wound healing, The Alchemist Collection combines non-nano zinc oxide, a widely used wound treatment, with healing tamanu oil and moisturizing golden jojoba oil, coconut oil, primrose oil and beeswax, plus essential oils. Founder and herbalist Candice Nelms says it’s most popularly used to avoid scarring after surgeries and injuries. SRP: $11.99-$15.49; Booth 6540
Part of the Calm Specifics line, this starts with magnesium (of course) plus a few vitamins, and is rounded out with L-theanine plus choline to help focus the mind. The familiar effervescent powder mix is easily absorbed, vegetarian, GMO free and gluten free, with a yummy natural berry flavor and sweetened a tad with stevia. SRP: $19.95; Booth 3535
Savory burritos perfect for breakfast, lunch or dinner, this frozen option from new brand Alpha Foods features a meat alternative blend of soy protein concentrate and vegetable protein, coconut oil-based cheese and a beautiful blend of spices, dehydrated veggies and more. It’s an approachable flavor profile and texture that caters to those who normally wouldn’t choose a plant-based option. SRP: $3.49-$3.79; Booth 6419
Savory burritos perfect for breakfast, lunch or dinner, this frozen option from new brand Alpha Foods features a meat alternative blend of soy protein concentrate and vegetable protein, coconut oil-based cheese and a beautiful blend of spices, dehydrated veggies and more. It’s an approachable flavor profile and texture that caters to those who normally wouldn’t choose a plant-based option. SRP: $3.49-$3.79; Booth 6419
New Hope Network editors sought out the newest Natural Products Expo East exhibitors and products in important categories to give you a sneak peek at the show floor. Find satiating snacks, responsible meat and dairy, plant-based products, power beverages, natural living and personal care that ups the ante, and super supplement innovation.
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