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The Natural List – 10 natural products trends to watch now
Hosts Jessica Rubino and Adrienne Smith share today's top food, supplement and personal care trends, as determined by New Hope Network's team of experts.
New Hope Network staff
September 20, 2023
What’s on our radar as we hit the show floor at Natural Products Expo East, one of the country’s largest natural products tradeshows? From the continued rise of NA beverages and soulful CPG to plastic-free packaging and the new face of fiber, Jessica Rubino and Adrienne Smith share the top natural food, supplement and personal care trends to have on your radar now. Learn more about these trends here.
In this episode:
3:00 - Check out the top 10 trends to watch at Natural Products Expo East!
3:20 - Imbibe vibe: elevating non-alcoholic beverages. (The Natural List - The zero-proof is in the pudding: NA is here to stay and In the Aisle: Non-alcoholic beverage satisfy adult consumers)
4:05 - Heritage-rooted foods: bringing representation to the shelves. (In the Aisle: Diverse founders share foods of their heritages and The Natural List - Founders Heritage elevates diversity in CPG)
5:00 - Craft vegan: the next wave of plant-based products. (In the Aisle: Innovative vegan foods include cheese, butter, seafood)
6:20 - The big slowdown for more stable and mindful growth. (In the Aisle: The big slowdown)
7:20 - Restoring ‘humaneaty’ and bringing soul back to food systems. (The Natural List - Generative AI and the future of food and In the Aisle: Restoring ‘humaneaty’ to the food system)
9:05 - The spotlight is shining on women’s health. (The Natural List - Let’s talk about sex(ual) health and In the Aisle: Spotlight on women’s health)
9:50 - Skinimalism in the natural beauty space. (In the Aisle: ‘Skinimalism’ signifies sustainability, simple formulas)
10:50 - Fiber benefits outside of gut health. (In the Aisle: Fiber goes beyond the gut)
11:55 - Regeneratively nutritious: good for the plant and good for your health. (In the Aisle: Regeneratively nutritious)
13:00 - Ousting plastic: the eternal dilemma. (The Natural List - Natural beauty’s plastic-free future and In the Aisle: Ousting plastic, the packaging pariah)
Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.
Interested in being a guest on The Natural List? Email us at [email protected].
Your hosts
About Jessica Rubino
Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.
About Adrienne Smith
Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País.
About the Author
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