March 22, 2022
![Innovative brands support Material Optimization in production, packaging Innovative brands support Material Optimization in production, packaging](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt95e57517654281ef/64ff189e31cdbdd8830f2cd0/11-Material_20Optimization.png?width=700&auto=webp&quality=80&disable=upscale)
Steeped Coffee is a simple and planet-friendly way to make a single cup of coffee. It only takes a minute to dunk a nitro-sealed bag of artisan-roasted specialty coffee in hot water and steep it. The entire bag is fully compostable and every cup is sustainably sourced under Direct Trade standards, with buying practices that exceed Fair Trade minimums. The specialty coffee is grown in specific microclimates around the world to bring consumers unique flavors.
HFactor Water, developed by a woman to help a dear friend through the side effects of chemotherapy, is a hydrogen-infused water that supports better athletic performance, improved recovery time and less muscle pain by delivering powerful antioxidants. And these benefits have been documented in more than 1,000 studies, according to the HFactor website. The extra hydrogen atom, which is not bound to the oxygen to make water, is accessible to the body.
Pulp Pantry's Pulp Chips are made with upcycled vegetable pulp—left over from making cold pressed juice—that contains 95% of the vegetables' fiber. Pulp Chips are high in fiber, grain free, gluten free, non-GMO and vegan. Neither potato nor corn are used as ingredients. The chips, which are available in four flavors, have fewer carbs than potato or tortilla chips, as well. Pulp Chips won a 2022 Expo West NEXTY Award for Best Savory or Salty Snack.
Blue Stripes Urban Cacao uses the entire cacao nut—shell, fruit and beans—to promote holistic wellness through its superfood benefits. Cacao offers sustainable energy, supports the immune system, provides electrolytes for a healthy heart, dietary fibers and more. It even has more calcium than dairy milk. Of course, the benefits don't matter if the products don't taste good. Blue Stripes offers cacao water, whole cacao trail mix, smoothie mix, granola and more.
Reel Products makes tree-free, plastic-free household paper products such as toilet paper and paper towels. The three-ply toilet paper is made of 100% bamboo paper with no inks, dyes or BPA. The two-ply, premium recycled paper towels are made of 100% FSC-certified recycled fiber. Reel works to save trees because they remove carbon dioxide from the atmosphere. The company's mission, though, is to provide access to clean toilets, thus eliminating the threat of illnesses. Reel Paper's Tree-Free Toilet Paper won the 2022 Expo West NEXTY Award for Best New Natural Living Product.
Reel Products makes tree-free, plastic-free household paper products such as toilet paper and paper towels. The three-ply toilet paper is made of 100% bamboo paper with no inks, dyes or BPA. The two-ply, premium recycled paper towels are made of 100% FSC-certified recycled fiber. Reel works to save trees because they remove carbon dioxide from the atmosphere. The company's mission, though, is to provide access to clean toilets, thus eliminating the threat of illnesses. Reel Paper's Tree-Free Toilet Paper won the 2022 Expo West NEXTY Award for Best New Natural Living Product.
New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.
The decades-old concept of reduce, reuse and recycle is being reimagined by innovative business leaders who consider the lifecycles of the materials they use in bringing their products to market.
These innovators consider new alternatives to packaging, optimization of byproducts and bringing otherwise overlooked resources to consumers.
Three trends that back up the macro force of material optimization:
Responsible packaging—Brands are thinking beyond the ingredients in their products and considering alternatives to the packaging they've traditionally used.
Waste reduction—Different categories of business work together to reduce waste, often creating new, upcycled products that are edible, can be used as packaging or provide a source of energy.
Efficient materials—With thousands of plant, animal, sea and insect species around the planet, innovators are bringing alternative resources to market.
About the Author(s)
You May Also Like