![20 brands embracing the Nutrition Meets Convenience trend at Expo East 2021 20 brands embracing the Nutrition Meets Convenience trend at Expo East 2021](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltf9ce926db038da4a/64ff1957e8307357643419cd/nutrition-meets-convenience.png?width=700&auto=webp&quality=80&disable=upscale)
Need a quick and convenient dose of ACV? Look no further than the new line of Apple Cider Vinegar Shots from this ACV pioneer. Booth 1318
Oatmeal is not just for breakfast anymore with these snacktastically convenient oatmeal cups. Booth 2343
Expo East 2021 NEXTY Award finalist Core Foods wowed judges with these Peanut Butter Chocolate Plant-Based Keto Bars. Booth 1820
Don't break your fast with these bars, which were created as a way to curb hunger during fasting without spiking blood glucose levels. Booth 4472
The folks at Hu have had lots of practice making products that meet an array of dietary needs. These Grain-Free Cookies are no exception and do not disappoint. Booth 4182
From these Paleo Puffs to the brand’s many other healthy snack lines, LesserEvil does healthy snacks for a variety of diets. And it does it well. Booth 4283
Raw superfood chocolate? Sign us up! These “beegan” bites are made with dark chocolate sweetened with raw honey. Booth 4298
Each of these MCT Collagen bars pack in 7 grams of protein and only 3 grams of net carbs, along with almonds and prebiotic fiber. Booth 1140
Eat these puffs and skip a meal thanks to the 21 grams of plant protein and 20 essential vitamins and minerals found in these plant-based snacks. Booth 2350
These ultra-tasty clean energy bars are perfect for an on-the-go cup of joe without the cup. Booth 1143
Beauty, function and clean ingredients all come together in these indulgent vegan protein shakes that combine superfoods with plant protein. Booth 4070
We can’t wait to see what new and delicious veggie snacking pouches this Mediterranean-inspired brand will be serving up at Expo East this week. Booth 1346
Every bottle of Protein 20 boasts 15 grams of protein sourced from whey protein isolate and sweetened with erythritol. Booth 1816
Dried fruit? Check. That’s the only ingredient in this new line of tasty and chomp-down-worthy, peel-on, thin-cut fruit snacks. Booth 1866
These Carrot and Beet Grain Free Puffs are certified organic and rely on real veggies, bone broth and olive oil for the perfect toddler snack. Booth 920
Minimalizing food waste and food insecurity are the rallying cries of this freeze-dried fruit and vegetable brand, which serves up just one ingredient in these mini snacks. Booth 1049
These delectable cottage cheese bars are an easy way to get 8 grams of protein in an indulgent experience. Booth 917
Why choose between two favorites when people can get them both in these clean-ingredient nut butter combos from this healthy snack brand? Booth 1043
This new Keto Kick Coffee Energy Bar maintains this fruit-snack brand’s high standards when it comes to USDA Organic certification, plant-based clean ingredients and plenty of innovation. Booth 1254
This family-owned company makes whole food bars that are the real deal, with chunks of nuts, seeds, berries and more—and none of the sugar or fillers. Booth 3963
This family-owned company makes whole food bars that are the real deal, with chunks of nuts, seeds, berries and more—and none of the sugar or fillers. Booth 3963
Consumers want more health in every bite, but they also want it to be fast, easy and hassle free. Enter Nutrition Meets Convenience, one of the top trends identified in an analysis of Natural Products Expo East exhibitors and products carried out pre-show by New Hope Network’s NEXT Data and Insights team.
This trend is defined as: Make it simple but make it nutritious. Whether it’s incorporating medicinal benefits through food, foodification of supplements, or using the latest medicinal herb, innovation in convenience-focused brands are trying to bring nutrition back to the category.
One great way that brands bring the concepts of nutrition and convenience together is through snacking. However, while snacking may still be the national pasttime, today's snacks are striving to serve up better-for-you ingredients that include functional add-ins, whole foods, superfoods and more—all while saying "no" to excess sugars and other ingredients-non-grata in today's natural products marketplace.
Some of the brands and products featured in this gallery might already be familiar, but be sure to stop by their booths at Expo East in Philadelphia this week to say hi to old friends and to check out their newest product launches.
Not attending Expo in person? Not to worry. You can find these brands and others on the Natural Products Expo Virtual platform.
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