12 hot trends we’ll be tracking at Expo East
From the Plant Revolution to the Purposeful Brand, these trends are creating new opportunities for natural and organic brands and retailers.
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Whether for climate health, heart health, ecological efficiency or animal welfare, plants are fast becoming man’s best friend—and natural product brands are feeding a growing appetite for plant-based products with delicious, clean offerings that appeal to vegans, vegetarians and omnivores alike. Expo East product example: Sweet Earth Natural Foods
A global population of 10 billion with less land and water will require a serious change in how we go about feeding the world. Natural products companies are rising to the challenge with innovative approaches to sourcing, plant-based nutrition and reducing food waste. Expo East product example: Good Seed Wild Mushroom & Cauliflower Hempseed Burger
Doing no harm is an imperative, but healing the harm that’s already occurred is among the richest opportunities for the CPG and food industries. Natural products companies are leading the way with organic, biodynamic and other offerings made through regenerative practices. Expo East product example: Bonafide Provisions Restorative Bone Broth
This trend is symptomatic of an always-on culture that is constantly in need of fuel but that also increasingly demands snacks that are convenient, tasty and nutritious. Expo East product example: Love Beets Sweetfire Snack Tray
Satisfying consumer desire to eat more fruits and vegetables in a delicious format without the sugar-bomb of straight-up juice, the newest smoothie products keep the fiber in and the high-sugar out by adding vegetables, nuts, seeds and more to traditional blended fruit. Expo East product example: Harvest Soul Chewable Juice Blends
A growing number of brands are making healthy, quick-cooking meals taste like they took all day to prepare. So, who says you don’t have time to cook? Expo East product example: Cucina & Amora Quinoa Meal
Few people are “average” when it comes to food, and this is why vegan, paleo and other food tribers are driving the food revolution forward—and why so many brands are catering to their influential tastes, values and preferences. Expo East product example: Siete Family Foods Almond Flour Grain Free Tortillas
“Let food be thy medicine and medicine be thy food.” Consumers and brands alike are living by this ancient advice from Hippocrates, and the result is a plethora of new condition-specific food and nutrition products designed to promote wellness and vitality. Expo East product example: Jacob’s Raw Cucumber Mint Dressing
Consumer hunger for protein continues to swell, but the best next-generation protein products emphasize quality and personalized options over protein quantity. Expo East product example: Healthy Skoop Sleep Protein
Brands are aligning with social and environmental causes to deepen their ethical roots and the connections they are able to forge with consumers. Expo East product example: REBBL Golden Milk
Socially and environmentally conscious businesses embrace B Corp certification as a way to formalize and verify their commitment to using business as a force for good. Expo East product example: King Arthur Flour Identity Preserved White Whole Wheat Flour
When vast food supplies flood landfills while populations go hungry, it’s time for real solutions, and savvy natural products brands are proving that it’s possible (and profitable) to turn one company’s garbage into another’s innovative treasure. Expo East product example: Forager Project Organic Vegetable Chips Greens
When vast food supplies flood landfills while populations go hungry, it’s time for real solutions, and savvy natural products brands are proving that it’s possible (and profitable) to turn one company’s garbage into another’s innovative treasure. Expo East product example: Forager Project Organic Vegetable Chips Greens
Want to know which trends are shaping the greatest opportunities in the food and CPG space? Look no further than Natural Products Expo East, which takes place Sept. 21-24 at the Baltimore Convention Center.
The following 12 trends will be among those tracked by the New Hope Network content and research teams at Natural Products Expo East. These trends, along with the macro forces that are driving them, will also be discussed during the State of the Industry: Product and Consumer Trends Fueling Industry Growth session at 9 a.m. on Friday, Sept. 23 in room 308/309 of the Baltimore Convention Center. The session, which is free to all Expo East attendees, will also be livestreamed on newhope.com.
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