![11 diverse-owned brands at Expo East 2021 11 diverse-owned brands at Expo East 2021](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt0ea6b2fc10203e51/64ff19364f7d3613b643cd49/Expo_20East_20BIPOC_20BRANDS_20SHOWFLOOR.png?width=700&auto=webp&quality=80&disable=upscale)
Organic ginger, lemon, honey, hibiscus and berry tea go into these versatile, wellness-boosting elixirs from Annie’s Ginger Elixir. Booth 4199
The excellent quality of this brand of personal care products is matched by its dedication to making the world a better and more equitable place. Booth 3306
Known for its frozen West African Dishes, watch for Ayo Foods' expansion into other store categories with a new line of flavorful sauces. Booth 4476
This woman- and veteran-owned chocolate brand starts with organic cacao, organic cocoa butter and organic dates and no sugars or sugar alcohols. Booth 4375
This skin care brand is committed to “All Things Good,” a promise that carries through to its entire line of raw black soap-based products and beyond. Booth 3239
This relative newcomer makes Filipino-inspired, clean-ingredient sauces like this Expo East 2021 NEXTY Awards Winner in the Best New Condiment category. Booth 4299
The recipes for this brand’s savory vegan bean dishes are based on the flavors of the founder's childhood and inspired by traditional Latin American dishes. Booth 1744
This plant-based bacon has all the sizzle and smokiness of the real thing. Booth 1541
Do away with stress with this functional beverage that uses kava extract sourced from the Pacific Island nation of Vanuatu for a calm-boosting effect. Booth 1562
This brand’s functional beverage paste mix contains turmeric, tulsi and other Ayurvedic spices, in addition to other herbalist favorites such as honey and ginger. Booth 1738
This family-owned and operated brand focuses on authentic Mexican flavors with its new line of handcrafted gourmet sauces like this Red Enchilada Sauce. Booth 1310
This family-owned and operated brand focuses on authentic Mexican flavors with its new line of handcrafted gourmet sauces like this Red Enchilada Sauce. Booth 1310
As Natural Products Expo East 2021 gets into the swing of things this week, it’s worth taking a closer look at some of the trends that attendees can expect to see on the show floor—as identified by an analysis of exhibitors and products carried out pre-show by New Hope Network’s NEXT Data and Insights team.
One such trend is that of Diversifying Ownership, a term that the NEXT team broadly defines as “The faces behind the majority shareholder in a brand are shifting. Whether it be through types of employee-owned models, or new enterprises with BIPOC, Latinx, or Asian-American founders, entrepreneurs are diversifying what ownership looks like.”
As the natural products industry begins to examine issues pertaining to justice, equity, diversity and inclusion and how to better integrate these practices across all facets of the business, we wanted to take a moment to highlight some of the brands exemplified by the Diversifying Ownership trend that are exhibiting at Expo East this week.
Not attending Expo in person? Not to worry. You can find these brands and others on the Natural Products Expo Virtual platform.
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