10 effective and attractive package designs from the Winter Fancy Food Show
Beautiful branding spotted at the gourmet food show recently held in San Francisco, California.
![10 effective and attractive package designs from the Winter Fancy Food Show 10 effective and attractive package designs from the Winter Fancy Food Show](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt9cb95186c198722d/64ff1ccfca9f2e724c03d87b/11_4.png?width=700&auto=webp&quality=80&disable=upscale)
Yes, there’s a lot going on here. But we love how a relatively new product—infused ice cubes—harkens back to the 1920s and 1930s with art-deco graphics and a geometric design.
You likely know Endangered Species as the chocolate that features wild animals on the packaging. With this redesign, the company evokes the idea of wild animals, such as this modular bat print, while elevating the bar’s look. And yes, the company still donates 10 percent of net profits to animal-focused organizations.
Melt’s redesigned package is Instagram worthy! The trendy colors and the image of the leaf will pop on the shelf and in your fridge. The USDA Organic-certified company added “Made From Plants” along the bottom of the tub to better communicate this vegan brand’s status.
This pretty packaging reminds us of a delicate tattoo! Made with low sugar, carbonation and rose water, these USDA Organic beverages are gorgeous to look at and are contained in a trendy 12-ounce tall can.
We love the retro-inspired lettering and colors on Slingshot’s new “Rise” bottle—it really pops! But we’re a little confused if the product’s name is still Slingshot or Rise, or if Rise is a line of Slingshot.
Intricately patterned with tiny botanicals, this single-ingredient cold-brew coffee stands out from the competition.
We love how a 50s-style print brings a heritage feel to this unsalted butter. The product looks like it could have been in your grandmother’s fridge, doesn’t it?
This cosmopolitan cocktail mixer's bottle from Splash is sleek and trendy—just how we imagine the typical Cosmo drinker would like to be described.
Nordic-inspired spelt and rye crackers blend perfectly into the landscape photograph on the front of the package. (And if anyone seeing this thought of Tolkien’s Mordor, you’re not alone.)
This organic, spiced tea is made from the fruity husk surrounding coffee beans, and Twin Engine highlights the special blend with a dark purple package spiked with golden accents.
This organic, spiced tea is made from the fruity husk surrounding coffee beans, and Twin Engine highlights the special blend with a dark purple package spiked with golden accents.
From subtle design tweaks to massive branding overhauls, we were smitten with the beautiful, effective packaging on display at the Winter Fancy Food Show in San Francisco. California.
We saw loose-leaf teas with shiny metallic foil accenting the box. We saw sleek, few-ingredient crackers wrapped in packaging that evoked the stark mountainous beauty of the country they came from. We saw 50's-style packaging featuring bright colors and geometric shapes, and we saw art deco-designs that reminded us of Gatsby-era values.
Not only eye-catching on the shelf, such packaging helps consumers better connect with the product inside, leading to a stronger, lasting brand awareness. Here are a few favorites that resonated.
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