July 1, 2016
The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.
The charts below outlines the natural channel universe. Reported sales might not match public company reported earnings due to non-nutrition sales including conventional products. Find all 2016 Market Overview charts here.
Universe of stores
Independents & small chains | Store size | No. of stores | Nutrition sales (M)** | % of sales |
Natural products store | <=3,000 sq. ft. | 1,320 | 1,650 | 3.2% |
Natural products store | 3,001-6,000 sq. ft. | 1,163 | 4,009 | 7.7% |
Natural food supermarket | >6,000 sq. ft. | 2,218 | 14,594 | 28.0% |
Health food store | <=2,000 sq. ft. | 1,754 | 1,312 | 2.5% |
Health food store | >2,000 sq. ft. | 2,009 | 4,788 | 9.2% |
Supplement store | <=1,200 sq. ft. | 835 | 756 | 1.4% |
Supplement store | >1,200 sq. ft. | 994 | 1,465 | 2.8% |
Total independents | 10,293 | 28,574 | 54.8% | |
Whole Foods | 415 | 15,065 | 28.9% | |
GNC | 4,456 | 1,715 | 3.3% | |
Vitamin World (NBTY) | 378 | 204 | 0.4% | |
Vitamin Shoppe | 755 | 1,076 | 2.1% | |
Natural Grocers by Vitamin Cottage | 107 | 647 | 1.2% | |
Sprouts | 217 | 2,661 | 5.1% | |
The Fresh Market | 184 | 929 | 1.8% | |
Other* | 16,156 | 1,280 | 2.5% |
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