July 5, 2016
![Market Overview: Natural channel growth and competition [charts] Market Overview: Natural channel growth and competition [charts]](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt6af6a3246fceb9ae/64e87d4cb77c952a9ca52e5c/market-overview-competition_0.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.
The charts below report information about individual store growth, plans for 2016 and competition. Find all 2016 Market Overview charts here.
Growth and competition
Total | Natural products stores | Health food stores | Supplement stores |
2015 | |||
% that added onto one or more existing facilities in 2015 | 6% | 8% | 2% |
% that renovated/remodeled one or more of your existing facilities in 2015 | 20% | 19% | 22% |
% that added one or more locations through a new build or acquisition in 2015 | 8% | 9% | 9% |
% that closed one or more location(s) in 2015 | 6% | 4% | 6% |
None of the above | 69% | 66% | 72% |
% indicating competitor opened store in their region in 2015 | 39% | 37% | 41% |
% indicating competitor closed store in their region in 2015 | 16% | 13% | 17% |
2016 | |||
% that plan to add onto one or more existing facilities in 2016 | 7% | 10% | 4% |
% that plan to renovate/remodel one or more of existing facilities in 2016 | 25% | 28% | 25% |
% that plan to add one or more locations through a new build or acquisition in 2016 | 6% | 9% | 2% |
% plan to close one or more location(s) in 2016 | 3% | 2% | 1% |
None of the above | 64% | 57% | 69% |
Growth and competition by square footage
Natural products stores
<=3,000 retail | 3,001-6,000 retail | >6,000 retail | <=2,000 retail | >2,000 retail | <=1,200 retail | >1,200 retail |
2015 | ||||||
% that added onto one or more existing facilities in 2015 | 4% | 9% | 10% | 0% | 2% | 4% |
% that renovated/remodeled one or more of your existing facilities in 2015 | 21% | 14% | 21% | 18% | 23% | 21% |
% that added one or more locations through a new build or acquisition in 2015 | 5% | 5% | 14% | 2% | 12% | 0% |
% that closed one or more location(s) in 2015 | 6% | 3% | 3% | 8% | 4% | 7% |
None of the above | 70% | 75% | 58% | 80% | 68% | 75% |
% indicating competitor opened store in their region in 2015 | 35% | 33% | 38% | 30% | 48% | 38% |
% indicating competitor closed store in their region in 2015 | 17% | 9% | 12% | 16% | 18% | 29% |
2016 | ||||||
% that plan to add onto one or more existing facilities in 2016 | 7% | 5% | 14% | 7% | 3% | 4% |
% that plan to renovate/remodel one or more of existing facilities in 2016 | 25% | 21% | 35% | 21% | 28% | 20% |
% that plan to add one or more locations through a new build or acquisition in 2016 | 4% | 12% | 11% | 2% | 1% | 8% |
% plan to close one or more location(s) in 2016 | 6% | 2% | 1% | 4% | 0% | 3% |
None of the above | 63% | 65% | 49% | 70% | 70% | 68% |
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