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Market Overview: Business statistics [charts]

NFM Staff

July 1, 2016

5 Min Read
Market Overview: Business statistics [charts]

The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.

The charts below provide natural channel business statistics about sales, product offerings, customers and employees. Find all 2016 Market Overview charts here.

Business statistics

Total

Average # of natural products stores under same ownership

              1.6

                   1.7

                   1.6

                    1.3

Average square feet of store (retail ONLY)

          5,033

               7,592

               3,548

                1,563

Average annual sales per RETAIL square foot

 $655

 $755

 $415

 $279

Average number of years store has been open

            28.3

                 29.2

                 27.8

                  26.1

Average sales allocation

    USDA Certified Organic (70% organic or more)

48%

54%

49%

24%

    Natural products

46%

38%

47%

70%

    Conventional products

6%

7%

4%

5%

    Other

1%

1%

0%

2%

% sales non-GMO certified 

38%

38%

42%

29%

% offering private label products

58%

68%

54%

40%

  food

23%

35%

17%

2%

  supplements

44%

47%

45%

35%

  personal care

5%

4%

5%

4%

Customers

Average number of customers per day

             362

                  662

                  141

                     51

Average sale per customer

 $34.00

 $30.15

 $34.96

 $42.87

Employees

Average number of full-time employees

                18

32

8

3

Average number of part-time employees - 15-30 hours

                12

20

6

3

Average number rof part time employees - <15 hours

                  1

2

1

0

 

Business statistics for natural products and health food stores

Natural products stores

<=3,000 retail

3,001-6,000 retail

>6,000 retail

<=2,000 retail

>2,000 retail

Average # of natural products stores under same ownership

              1.2

                   1.3

                   2.2

                    1.2

Average square feet of store (retail ONLY)

          1,995

               4,315

            13,195

                1,449

Average annual sales per RETAIL square foot

 $779

 $715

 $738

 $421

Average number of years store has been open

            23.0

                 26.6

                 34.3

                  22.6

Average sales allocation

    USDA Certified Organic (70% organic or more)

56%

61%

49%

50%

    Natural products

35%

35%

42%

48%

    Conventional products

7%

3%

8%

2%

    Other

1%

0%

1%

0%

% sales non-GMO certified 

44%

40%

34%

42%

% offering private label products

46%

60%

85%

22%

  Food

31%

24%

44%

3%

   Supplements

13%

45%

68%

19%

  Personal care

8%

0%

6%

0%

Customers

Average number of customers per day

             182

                  362

               1,105

                      62

Average sale per customer

$30.16

$30.20

$29.89

$35.83

Employees

Average number of full-time employees

                  7

                     18

                     54

                        3

Average number of part-time employees - 15-30 hours

                  9

                     12

                     30

                        3

Average number rof part time employees - <15 hours

                  1

                       1

                       2

                        0

 

Business statistics for supplement stores

Supplement stores

<=1,200 retail

>1,200 retail

Average # of natural products stores under same ownership

                  1.0

Average square feet of store (retail ONLY)

                 961

Average annual sales per RETAIL square foot

 $388

Average number of years store has been open

                23.3

Average sales allocation

    USDA Certified Organic (70% organic or more)

24%

    Natural products

71%

    Conventional products

2%

    Other

3%

% sales non-GMO certified 

41%

% offering private label products

46%

  Food

4%

   Supplements

33%

  Personal care

8%

Customers

Average number of customers per day

                    39

Average sale per customer

 $48.29

Employees

Average number of full-time employees

                      2

Average number of part-time employees - 15-30 hours

                      2

Average number rof part time employees - <15 hours

                      0

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