July 5, 2016
The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.
The charts below report 2015 average sales, profit and expense by store type. Find all 2016 Market Overview charts here.
Average sales by store type
Total
Average sales 2015 | $3.30 M | $5.73 M | $1.47 M | $436 K |
Average overall net sales change | 4.4% | 5.4% | 3.1% | 4.2% |
% of stores with sales increase | 67% | 71% | 64% | 57% |
Average sales increase | 7.9% | 8.5% | 6.8% | 8.3% |
% of stores with sales decrease | 12% | 12% | 14% | 12% |
Average sales decrease | -7.3% | -5.6% | -9.3% | -4.6% |
% of stores unchanged | 21% | 18% | 22% | 31% |
Forecast for 2016 | 6.2% | 6.6% | 6.0% | 5.6% |
Average sales by square footage
Natural food stores
<=3,000 retail | 3,001-6,000 retail | >6,000 retail | <=2,000 retail | >2,000 retail | <=1,200 retail | >1,200 retail |
Average sales 2015 | $1.55 M | $3.09 M | $9.74 M | $610 K | $2.08 M | $372 K |
Average overall net sales change | 3.60% | 5.40% | 6.40% | 3.00% | 3.00% | 7.10% |
% of stores with sales increase | 61% | 69% | 76% | 54% | 69% | 71% |
Average sales increase | 7.2% | 9.0% | 9.0% | 7.7% | 6.5% | 10.0% |
% of stores with sales decrease | 11% | 14% | 11% | 14% | 14% | 5% |
Average sales decrease | -7.2% | -5.6% | -4.5% | -8.5% | -9.7% | -2.0% |
% of stores unchanged | 27% | 17% | 13% | 32% | 17% | 24% |
Forecast for 2016 | 6.3% | 6.3% | 7.0% | 5.6% | 6.0% | 7.7% |
Profit and expense
Total
Average revenue | $3.30 M | $5.73 M | $1,47 M | $436 K |
Cost of goods sold | 62% | 63% | 62% | 58% |
Storewide gross profit margin | 38% | 37% | 38% | 42% |
Payroll expense | 18% | 18% | 16% | 17% |
Benefits | 2% | 3% | 1% | 0% |
Other expenses | 13% | 12% | 14% | 17% |
Net profit margin | 5% | 4% | 7% | 8% |
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