May 10, 2018
![lab-grown meat lab-grown meat](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt31a986c6b83456ec/64d6a557f5d34043e38fd2ea/cultured-meat-lab_0.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
The promise of growing meat in a lab has garnered mega investments for companies like Memphis Meats, Future Meats and Just, and a lot of buzz for its potential to disrupt the resource-intensive process of meat production.
One of the big questions, though, has been whether consumers will be willing to buy it, especially as more consumers turn away from ultra-processed products and seek more natural options.
But in an online survey of 1,000 U.S. and UK consumers commissioned by PR agency Ingredient Communications, about one-third of them said they'd be willing to buy cultured meat—described as real meat grown from cells in a laboratory and not sourced from animals—if it was available in a restaurant or store. Perhaps most surprisingly, a higher percentage of vegans expressed openness to trying cultured meat than meat eaters, vegetarians or pescatarians, although the sample size of non-meat eaters was only 112.
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