Natural Products Expo East 2023 to end; Newtopia Now starts in 2024

Natural Products Expo East’s doors are opening for the last time today.

After nearly four decades of serving the natural and organic CPG industry, Informa Markets’ New Hope Network announced that 2023 Natural Products Expo East will be the trade show's final edition. Natural Products Expo West will continue to take place annually in Anaheim, California.

Since its inception in 1985, Natural Products Expo East has stood as a pillar in the natural and organic CPG sector, providing an invaluable platform for thousands of retailers' product discovery, propelling emerging brands onto the national stage, and fostering partnerships between buyers and brands that have empowered consumers to choose natural, more nutritious and sustainable products of all kinds. Expo East has been located across the East Coast, including Washington, DC; Boston, Massachusetts; Baltimore, Maryland; and its current location, Philadelphia, Pennsylvania.  

“We are enormously proud of the legacy of Expo East and are grateful that it has served as a valuable destination for the organic and natural products industry for many years. We thank our exhibitors, buyers, attendees and partners for their many years of support and look forward to continuing to work together as champions of regeneration and prosperity across the natural and organic CPG community,” said Carlotta Mast, SVP & Market Leader, Informa Markets’ New Hope Network.   

The closing of Natural Products Expo East provides the natural and organic products industry a positive and transformative development for the natural and organic products industry: The introduction of a new event format that creates a more tailored and intentional approach to connection and product discovery.

The event, Newtopia Now, is designed to provide more opportunities for brands to meaningfully participate, regardless of where they are in their lifecycle. Newtopia Now will offer curated matchmaking within a diverse community of buyers, brands and partners; increased avenues for new and emerging brands to participate; imaginative new product discovery opportunities; and the chance for industry leaders to co-create the future of the CPG industry.  

“The needs of the industry are changing, and the experience we provide our community must adapt to meet those needs,” Mast says. “It’s with a spirit of innovation that we announce the next era of the New Hope Network journey: Newtopia Now, which invites passionate co-creators from across the industry to join us in building a more responsible, prosperous and regenerative world. Through personalized matchmaking, imaginative content and curated product discovery, Newtopia Now provides a platform for brands, retailers and champions of conscious CPG to cultivate growth for good.”  

Newtopia Now will launch August 25-28, 2024, at the newly expanded convention center in Denver, Colorado, an epicenter for the natural products industry.  Natural Products Expo West is scheduled for March 12-16 at the Anaheim Convention Center.

Learn more about Newtopia Now during Vision 2030: Insights from Today’s State of Natural You Can Use to Grow for Good starting at 8:30 a.m. Friday at the Innovation Experience Stage, Level 200, Hall A. The session also will be livestreamed on New Hope Network's LinkedIn page.