Informa Markets reorganizes Health and Nutrition leadership, creates new positions

Informa Markets, the world’s leading B2B event organizer, proudly announces Danica Cullins as the newly appointed executive vice president of Health and Nutrition for North America, managing both the Natural Products and SupplySide portfolio of brands, and Carlotta Mast in a new role as senior vice president of Global Community and Content Strategy across all of Informa Markets.

These newly created roles are indicative of Informa Markets’ increased focus on improving the customer experience for community and audience groups and optimizing return on customer investment.

At Natural Products Expo East 2024, New Hope Network's Carlotta Mast announces the debut of a newly imagined trade show, Newtopia Now. Credit: Bryan Beasley Photography

Mast has served in the commercial leadership role for the New Hope Network brands since 2021 until June, when she took on this expanded role serving Informa Markets’ global community and content strategy. She will apply her extensive experience in using content, partnership and purpose to build and strengthen the natural and organic products communities to support other businesses across Informa Markets.

She will focus on sharing best practices, inspiring teams with new routes to market and demonstrating the ROI of focusing on content, community and partnership to enable long term growth—all with the goal of improving the customer experience and extending Informa Markets’ positive impact worldwide.

Similarly, Cullins has served in the commercial leadership roe for the SupplySide network of brands since 2021. In this new role as EVP of Health and Nutrition, she will oversee the growth, strategy and commercial success of both the SupplySide and New Hope Network portfolios. Cullins will be instrumental in advancing each brand, ensuring they are well positioned for the future, unlocking opportunities and delivering even greater value to our customers.

Both promotions are a result of tremendous leadership, and belief in the growth of the sector.

“Danica Cullins’ exceptional capabilities and successful leadership with SupplySide will transfer tremendously into this new expanded role, propelling the health and nutrition verticals to maximum synergy, to create innovative opportunities for our customers across both businesses,” says Nancy Walsh, president of Informa Markets North America. “The addition of this leadership role is a testament not only to Danica’s leadership, but to the long-term confidence in, and appreciation of, the Health and Nutrition community and its boundless potential. We want to deliver more for our customers, and Danica’s stewardship will help us do that.”

Cullins offers 26 years of industry experience, touching across senior roles in operations and sales. In early 2021, she was tapped to lead the SupplySide platform of events and robust content product suite, specializing in consultative selling strategies, sales group structuring, organizational development and leadership, with a strong foundation in portfolio management and strategic planning with exceptional results.

Leading SupplySide, Cullins instills the manifesto of “more health for more people,” as a directing principle to ensure customer experience meets the highest standards of the health and nutrition community.

“Empowerment and accountability are core foundational values that drive success with intent across our teams which SupplySide and New Hope Network are known for,” Cullins said. “We look forward to bringing renewed energy and continuing creative solutions to the Health and Nutrition offerings and customer experiences at Informa Markets, as the industry evolves, so do we to meet the transforming needs of our audiences.”

As the new leader for Informa Markets Health and Nutrition, Cullins will collaborate closely with Mast, whose larger divisional role will also be focused on helping verticals across Informa Markets expand their sustainability knowledge and practices as part of an enhanced customer experience. Mast reports to Chief Customer Experience Officer Anna Hill in this new role.

Left, Carlotta Mast addresses the audience during the 2022 NBJ Summit. Right, Mast discusses the state of the natural and organic products industry at Natural Products Expo West 2024. Credit: Bryan Beasley Photography

With a rich 30-year career in content, Mast joined Nutrition Business Journal as an editor in 2008 and worked her way up the ladder to SVP of Content and Insights. After she was named SVP and market leader of New Hope Network, she helped transform New Hope Network into a community- and purpose-driven portfolio of event and media brands serving the natural and organic product community.

“Community is at the heart of everything we do at Informa Markets, and community engagement and leadership have been critical factors in New Hope Network’s continued growth and success,” Mast said. “The vision is to share the value of community engagement, partnership and experiences for our customers on a global scale, to deliver more value and return on investment while also helping the markets we serve become more resilient and prepared for a changing future.”

Hill commented, “Customer experience is the critical frontier for the events industry, and Informa Markets aims to be the leader in how we build those connections and experiences for the communities we serve. Creating this new role celebrates the excellence Carlotta has created within the natural and organic products community, emphasizing her innate sense of storytelling, partnership-building strengths and communal awareness, and sharing those with others.

“Our goal is to be a catalyst for exceptional moments, collaboration, and shared learning with the businesses that we devotedly serve, and I’m confident in Carlotta’s ability to help deliver that.”

Both Cullins and Mast assumed their roles prior to Informa Markets’ latest show launch, a new concept called Newtopia Now, which debuts Aug. 25-28, at the Colorado Convention Center in Denver, Colorado. The highly anticipated annual SupplySide West and Food ingredients North America takes place Oct. 28-31, at the Mandalay Bay Convention Center in Las Vegas, Nevada.

Source: Informa Markets