Watch NBJ Live: Conditions to Consider for Today's ConsumerWatch NBJ Live: Conditions to Consider for Today's Consumer

Consumers turn to supplements for a variety of health conditions, from heart health, sleep support, detoxification, immunity and more. The nutrients used in formulations cycle in and out of popularity, while shoppers change their habits from year to year, continually complicating the picture of what consumers are actually buying and why. 

Join our team for condition-specific insights in this episode of NBJ Live as NBJ Market Research Analyst Erika Craft and Content and Insights Director Bill Giebler discuss NBJ’s Condition Specific Report.  

For more information about Nutrition Business Journal's Condition Specific Report, click here.

Speakers 

Bill Giebler, Content and Insights Director 
New Hope Network’s Nutrition Business Journal 

An award-winning writer and seasoned natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and textiles product development—NBJ Managing Editor Bill Giebler reports on dietary supplement, food and agricultural trends and opportunities across New Hope properties. 

Erika Craft, Market Research Analyst 
Nutrition Business Journal 

Erika Craft, market research analyst for Nutrition Business Journal, is passionate about marketing analytics and research, with a focus on the health and wellness industry. Erika holds a bachelor's degree in marketing from Salisbury University and a master's degree in marketing with a focus in analytics from the University of Texas at Dallas.