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Trusted science-backed quality for a healthy foundation – video

Learn how to communicate the most helpful science-backed information consumers are looking for when they shop for dietary supplements.

September 27, 2024

5 Min View

Clearly communicating all the scientific backing behind a dietary supplement product is just as important as the science itself — because consumers don’t know what they don’t know as they shop the shelves for products that really work. Hear from industry veteran Murray Clark, D.N.M., founder and president of ChildLife Essentials, in this new Inside the Bottle video. He shares best practices on helping consumers understand the research that goes into supplements, gaining their trust and keeping them coming back for more.

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