The natural industry supports the ALS Ice Bucket Challenge!
August 22, 2014
![The natural industry supports the ALS Ice Bucket Challenge! The natural industry supports the ALS Ice Bucket Challenge!](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
"#ALSicebucketchallenge #ALS #strikeoutALS We nominate Justin's to complete the challenge in 72 hours!! (since it's the weekend...we'll bend the rules)" See video here
"Even the wee Ritzman kids are up for the ALS Ice Bucket (or cold cup of water) challenge. Check out little Chase, son of Ritzman associate Jodie, taking it on with giggles, honoring his great uncle who has been fighting ALS for years. Way to go Chase!" See video here
"We have accepted the ALS Ice Bucket Challenge. #strikeoutALS We'd like to nominate our friends Macklemore, Hailey Duff, and MindBodyGreen. Make a donation to The ALS Association: http://www.alsa.org/donate" See video here
"Challenge accepted! Our friends Organic Valley and Ken Ulman invited us to take the #IceBucketChallenge to support The ALS Association. With summer days like these what’s not to love about an icy dunk! Now that we’re soaking wet and finished donating to such a great cause, we’re challenging our friends at Patagonia, FoodCorps and Fair Trade Certified! To learn more visit: www.alsa.org" See video here
"The Honest team was nominated by Babble to complete the ALS Ice Bucket Challenge! We're proud to take part to help raise awareness and donate to a worthy cause: http://bit.ly/1yGM7Fk To our friends at Pressed Juicery, NatureBox, & TOMS, will you take the challenge to strike out ALS?" See video here
"ALS Ice Bucket Challenge accepted to #strikeoutALS! We'd like to nominate Whole Foods Market La Jolla, Whole Foods Market Del Mar, BluePrintCleanse and Evolution Fresh! You have 24 hours! We've also donated to the The ALS Association and encourage you to do the same: http://www.alsa.org/donate/" See video here
"We accepted the Ice Bucket Challenge from our creative agency, Nail. We are passing along the challenge to our friends at Applegate, Organic Valley, Annie's Homegrown, Honest Tea, and Late July Organic Snacks." See video here
"We accepted the Ice Bucket Challenge from our creative agency, Nail. We are passing along the challenge to our friends at Applegate, Organic Valley, Annie's Homegrown, Honest Tea, and Late July Organic Snacks." See video here
"Mark Mortimer, President & Chief Customer Officer at Annie's, takes an ice water bath for a terrific cause - visit the ALS Association website for donation information: http://www.alsa.org/." See video here
"We've accepted Stonyfield's #IceBucketChallenge to help raise money for ALS. Now we're challenging three of our friends (and a corporation we're not so friendly with) to do the same." See video here
"Plum Organics has accepted the Ice Bucket Challenge and donated to The ALS Association. Thanks Quinn Popcorn for tagging us! We now challenge Eric Ryan from Method and Ido Leffler from YesTo Carrots to accept the challenge or donate to the cause within the next 24 hours! Right, set... go! #icebucketchallenge" See video here
"Robert Craven, CEO of FoodState - makers of MegaFood and Innate Response takes the Ice Bucket Challenge for ALS" See video here
"The Vitamin Shoppe was challenged by Trusted Nutrients to complete the ALS Ice Bucket Challenge. We took the challenge & donated $10,000 to support the ALS Association! We also nominated Optimum Nutrition, Kill Cliff & Garden of Life to complete the challenge." See video here
See video here
Not only did GWI CEO and Founder Jim Schultz take the challenge, but he challenged Functional Ingredients editor-in-chief Todd Runestad! The audacity! Stand by to see if Todd takes the bait ... See video here
Not only did GWI CEO and Founder Jim Schultz take the challenge, but he challenged Functional Ingredients editor-in-chief Todd Runestad! The audacity! Stand by to see if Todd takes the bait ... See video here
The momentum of the ALS Ice Bucket challenge continues as individuals and companies upload videos of themselves pouring a bucket of ice water over their heads. The challenge has raised awareness of amyotrophic lateral sclerosis (ALS) disease, and over $53.3 million in donations and 1.1 million new donors. Social media has proved itself to be both a powerful and successful platform for philanthropic support.
The natural foods industry has not been exempt from participating in and supporting the cause. Videos have been popping up all over Facebook and Twitter as the industry supports the ALS Association in full force. Kudos to these natural manufacturers and retailers for participating in the ALS Ice Bucket Challenge!
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