This Pharmaca location highlights the chain's larger move into cosmetics and skin care as it seeks to become a natural beauty destination.
The store stocks spa brands among its natural personal care offerings and features three beauty bars where customers can get in-store services such as mini facials and waxing.
Pharmaca doesn't overly emphasize stocking local products, but the philosophy does resonate with skincare customers. Cowgirl Skincare is a Colorado company that sells well in the chain's state outlets.
The 5,500-square-foot store feels open with its high ceilings but targeted lighting makes the space cozy, too.
An expanded baby-to-toddler area highlights Pharmaca's focus on young families. "They can grow with us," Coblentz said.
Pharmaca doesn't overlook pets--including stocking growing omega supplements--as a part of the family.
Like traditional pharmacies, Pharmaca now offers a full line of immunizations.
Sports nutrition is an area of expansion because the category does double duty by gaining a greater share of basket and attracting customers.
Pharmaca does not focus on food, but the store features six doors of beverages near the entrance.
The convenient grab-and-go corner also features a plethora of bars and chocolates. The integrative pharmacy plans to amp up its paleo offerings here.
The convenient grab-and-go corner also features a plethora of bars and chocolates. The integrative pharmacy plans to amp up its paleo offerings here.
Natural foods stores get all of the attention for their growth plans. But Boulder, Colorado-based Pharmaca Integrative Pharmacy is one to watch.
"Just like Whole Foods transformed food retailing 25 years ago, Pharmaca will transform pharmacy in the next 10 years," said Laura Coblentz, Pharmaca’s vice president of marketing and innovation.
The 25-store independent chain plans to grow to 50 locations in the next three years.
There's no magic in the timing, just a practical alignment of factors, according to Coblentz, who said the company has proven its model, has the financial standing and is ready to ride the wave of the future as more Americans view health as the combination of treatment and prevention.
Pharmaca's focus on credentialed staff--from pharmacists to trained natural health practitioners--is key in its focus on meeting the needs of today's consumer.
Here's a look at the company's latest store, which opened in May in Greenwood Village, Colorado.
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