NEXTY competition heats up
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The winners of the 2016 NEXTY Awards will be revealed this Saturday, March 12, at Natural Products Expo West in Anaheim. From a field of more than 500 nominees, 57 products were chosen as finalists in 19 categories, such as Best New Condiment, Best New Packaging and Best New Natural Living Product. Winning a NEXTY Award can give budding natural brands and products a huge boost in the marketplace, just as it did for Banza and Farmhouse Culture—to name a few—in years past. So it’s no wonder the 57 finalists of the 2016 Expo West NEXTY Awards are hoping for the top spot—and having a little fun and friendly competition with their peers along the way.
NeoCell Joint Bursts and UP4 Probiotic Cubes from UAS Labs are two of the three finalists in the Best New Supplement Delivery Format category. We had a good laugh when we saw that Ken Seguine, VP of Sales & Marketing at UAS Laboratories, sent a box of his nominated UP4 cubes to Jessica Lynn, VP of sales and marketing at NeoCell, along with a note that read: “We would like to congratulate you on your nomination for the NEXTY Award! We couldn’t have asked for a more worthy competitor and we are honored to be nominated alongside you. We wish you the best of luck, and may the best supplement win!” To which Jessica replied: “These are delicious! Just ate 4! Well done, Ken and the UP4 team. I still want to take you down but I’ve got to say you have created an awesome product.”
Some NEXTY finalists have taken to Twitter to congratulate each other on their nomination. Here is a friendly exchange between Joyful Bath Co. and Vibrant Companions, two finalists in the Best New Pet Product category.
Veggie-Go’s, one of the finalists in the Best New Snack or Convenience Food category, reached out to competitors Bitty Foods and Karma Nuts via social media. We love the camaraderie around innovation and sustainability!
Follow Your Heart’s Veganegg, a plant-based egg replacer, touted their place as a NEXTY Finalist in the Best New Special Diet Food category on Instagram, enticing Expo West-goers to stop by their booth for a sample. Their fingers are crossed!
Salty Girl Seafood, a NEXTY finalist in the Best New Frozen Product category, was feeling the hometown love from its local newspaper, Santa Barbara Independent, in a recent article showcasing their place in the NEXTY Awards competition.
Some NEXTY finalists, such as GoodSeed, a finalist in the Best New Meat, Seafood or Meat Alternative category, will be launching brand new products at Expo West—and don’t want you to miss what the NEXTY judges have already tasted and experienced.
Headed to Natural Products Expo West this week? Don’t miss the chance to visit each of the 57 NEXTY finalists. Download our NEXTY finalists booth guide to navigate to their booths with ease. And stay tuned for the 2016 Expo West NEXTY Winners, which will be awarded on Saturday, March 12. We’ll post results right here on newhope.com shortly after. Download booth guide
Headed to Natural Products Expo West this week? Don’t miss the chance to visit each of the 57 NEXTY finalists. Download our NEXTY finalists booth guide to navigate to their booths with ease. And stay tuned for the 2016 Expo West NEXTY Winners, which will be awarded on Saturday, March 12. We’ll post results right here on newhope.com shortly after. Download booth guide
NEXTY competition heats up
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