November 18, 2014
For most natural products retailers, January is the most important month of the year. It’s a great month for sales because so many people make health-related New Year’s resolutions. Many of the shoppers deciding to live and eat better are going to be new to your store, so the sales gains from January—if handled right—can lead to sales gains that last for the rest of the year and beyond.
With that in mind, I'm doing a series of blog posts with practical advice that you can put into play to be sure you’re ready for New Year’s resolution season.
January is coming. Is your store going to be ready to be a “resolution destination?”
Part 1: Product tips to help your natural store thrive in January
Part 2: Make the most of your marketing to bring 'resolution shoppers' into your natural foods store
Part 3: Merchandising strategies to reach January 'resolution shoppers'
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