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![How retailers can embrace shoppers' definitions of 'local' How retailers can embrace shoppers' definitions of 'local'](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt718feb62cb9c6815/64d6daa5c0512719f9ca3286/local-infographic.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
A.T. Kearney surveyed more than 1,500 primary household shoppers in the U.S. and offered these insights for food retailers.
For more insight, read Survey: Consumers have strict local definition.
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