January 23, 2011
Choosing which educational sessions to attend at Natural Products Expo West 2011 can be an exercise in head-scratching, given the breadth of in-depth, timely topics and expert-packed panels. Here are five favorites from Natural Foods Merchandiser editors. Register for these and other sessions at expowest.com.
1. GMO Update
Friday, March 11, 11 a.m. to noon
Recent news reports regarding salmon, sugar beets and alfalfa have generated curiosity in the industry and among consumers about genetically modified organisms. Learn about current research, safety concerns and regulatory affairs surrounding GMOs, and examine consumer behaviors and attitudes.
2. Cleaning Up the Confusion: Eco-labels on Natural and Organic Household Products
Friday, March 11, 11 a.m. to noon
Household products are becoming certified under a number of standardized seals. What do these seals mean, and how are consumers interpreting them? Do eco-labels move products off shelves more quickly? Panelists explore label confusion in the marketplace.
3. Marketing to Moms
Friday, March 11, 4:15 to 5:15 p.m.
This session dispels myths surrounding marketing to moms, relays the latest trends and survey results, and explores strategies retailers may not have considered. Panelists will provide insight about moms at different stages of life and what they deem important when researching natural and organic products for their households.
4. How to Flourish in a Food Desert: Retail Success Stories
Saturday, March 12, 10:30 to 11:45 a.m.
Many retailers find that it’s possible to open stores in inner-city or rural food deserts and still turn profits. Find out how to provide a fresh food supply to residents in these zones without compromising your bottom line. Panelists will address common misconceptions and offer tips to overcome perceived obstacles.
5. Organic Personal Care” Beyond Personal Preference
Saturday, March 12, noon to 1 p.m.
Get up to speed on the organic personal care conversation. Take a look at where the industry sits in the marketplace and in the minds of consumers, and discover how it got there. What’s driving the organic personal care market today? What are the benefits and drawbacks to organic certification? Panelists will identify current trends and discuss the future of organic personal care.
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