5@5: Kellogg taps supplement CEO | Report: Challenges in FDA's response to food safety violations

Kellogg chooses vitamin executive as next CEO

As the business struggles to meet consumer desire for more natural, less processed foods from smaller brands, Kellogg announced its CEO John Bryant will retire. His successor, Steven Cahillane from vitamin and protein bar maker The Nature’s Bounty Co., will take over next week. Cahillane has also worked at Coca-Cola and AB InBev. Read more at U.S. News & World Report…

FDA not doing enough to fix serious food safety violations, report finds

In a new report, the Department of Health and Human Services' Office of Inspector General found “a number of weaknesses in the way that FDA is protecting the food supply.” The FDA often relies on companies to voluntarily correct their violations, and does not follow up in a timely matter, the report says. The FDA, for its part, agreed that there are challenges in how it conducts inspections and takes action. Read more at NPR…

Planning the future of fuel, one Shot Blok at a time

“In our category alone, there are probably 200 companies. We’re always looking over our shoulder,” says Clif founder Gary Erickson. Listening to athletes and making bold moves are part of the process—but it doesn’t always pan out. Like the energy drink the company tried (twice) to create. “RTD [ready-to-drink] is a very difficult category. It requires a whole different distribution thing.” Read more at Outside…

Danone invests in French organic baby food start-up Yooji

Danone’s Manifesto Ventures made its fourth investment this year—this time in Yooji, which sells baby products sourced from organic farms in upwards of 600 stores in France. Read more at Reuters…

Oregon appeals court upholds ruling that threw out GMO ban

The Oregon Court of Appeals last week upheld a lower court ruling that overturned a ban on genetically engineered crops. Josephine County, Oregon, voters approved the ban in 2014, but the courts ruled that a state law forbade local action against genetically modified organisms. Read more at U.S. News and World Report…