Women in naturals join together at Expo East 2011

"Entrepreneurs are pathologically optimistic," said Nicole Dawes, co-founder of Late July Organic Snacks (center). Shown here with Nancy Coulter-Parker, New Hope Natural Media director of content, education and research (right), and Mary Schulman, co-founder of Snikiddy snacks.

Heather Smith, public relations manager for New Hope Natural Media, poses with Kaushika Patel, founder of Catalyst Gourmet, recipient of the Best of Press award for its exotic sugar- and gluten-free Tea Enhancers.

Naomi Whittel, CEO and founder of supplement manufacturer Reserveage Organics reveals her secrets to success: confidence, vision and thankfulness. “I believe women should pursue their talents and expertise,” she said. “We must trust our instincts.”

Alexis Buntin, public relations and brand manager for Reserveage Organics and close friend Nancy Holt, executive vice president of VAXA International, a homeopathic supplement manufacturer.

Jenna Hamel and Patrick Smith of New Hope Natural Media with Jennifer Barckley, an eco-blogger who got her start in public relations for natural beauty companies.

Jennifer Love and Heather Terry, founders of vegan, gluten-free chocolate company NibMor, launched their new "daily dose" product at Expo East—to rave reviews. The product was another Best of Press winner at the New Product Showcase Awards. Here, they pose with certified health coach Jennifer Fugo.

Alexis Buntin and Marce DeGuzman McKinnon of Reserveage Organics take email addresses to encourage involvement in DAWN, the company's new initiative to unite women in the natural industry.

Alexis Buntin and Marce DeGuzman McKinnon of Reserveage Organics take email addresses to encourage involvement in DAWN, the company's new initiative to unite women in the natural industry.