Unboxed: 9 moringa-infused natural products to energize consumers
This indigenous botanical is now the fastest-growing green supplement in the U.S.
January 7, 2020
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This blend of plant-proteins, prebiotics and superfoods is USDA Organic and infused with green power from spirulina, kale, chlorella, spinach and Indian moringa. With only a touch of sweetness from Stevia leaf, this plant powder packs 19 grams protein per serving.
One of four new wellness-promoting infusions launched by this pioneering company this year. This USDA Organic, Non-GMO Project Verified shot takes advantage of moringa’s high level of antioxidants, in combination with a Vitamin C boost from superfood camu camu berries. All of the ingredients are sustainably sourced from small farms.
This Non-GMO USDA Organic superfood powder is a blend of wheatgrass, barley grass, baobab, moringa, spirulina and chlorella. The organic moringa is sustainably sourced directly from farmers in Tanzania, where the company works to support local communities. For every mix sold, Your Super donates one package of food to undernourished children through a partnership with Action Against Hunger.
Sweet potato powder, moringa powder and water are the only three ingredients that go into this ultra-clean, USDA Organic, Non-GMO Project Verified pasta, which is of course gluten free.
These Non-GMO Project Verified snacks offer a healthy coconut crunch with the added benefits of superfood moringa powder and Japanese matcha tea. Made in Canada and sourced primarily from local farmers, these allergen-free, maple sugar-sweetened snacks are one of the latest products from this Certified Women Owned Business, which almost entirely employs women and works to close the gender gap and promote equality in business and the workplace.
These USDA Organic wraps are made from coconut meat, coconut water, virgin coconut oil and moringa powder. The ingredients are sourced from sustainable, family coconut farms in the Philippines, and a portion of Nuco’s profits are donated to social, economic and environmental projects that seek to positively impact the lives of farmers and their communities.
This company is all about moringa, an ingredient that it adds to its lines of USDA Organic superfood energy infusions and superfood teas—both of which come in several moringa-based varieties. It also sells a USDA Organic Moringa Superfood Powder that makes for an easy addition to smoothies and shakes. The company sources all of its moringa from its own organic plantations in Sri Lanka, following sustainable practices and supporting local communities.
This all-natural oil is made with nearly two-dozen skin-boosting oils like jojoba oil, extra virgin olive oil, grapeseed oil, pumpkin seed oil, macadamia nut oil, avocado oil, argan oil, baobob oil and moringa oil. These nutrient dense, plant-based oils come together in a product that boasts anti-aging properties.
The company describes this USDA Organic Matcha Moringa protein drink as “melted green tea ice cream, hold the dairy,” a description that seems pretty spot-on given its creamy coconut milk base, mixed with pea protein, matcha green tea, spirulina, moringa, Himalayan pink salt, vanilla, monk fruit and cinnamon oil. This non-dairy protein beverage harnesses the properties of moringa to support immunity, PH balance and anti-aging.
The company describes this USDA Organic Matcha Moringa protein drink as “melted green tea ice cream, hold the dairy,” a description that seems pretty spot-on given its creamy coconut milk base, mixed with pea protein, matcha green tea, spirulina, moringa, Himalayan pink salt, vanilla, monk fruit and cinnamon oil. This non-dairy protein beverage harnesses the properties of moringa to support immunity, PH balance and anti-aging.
As American consumers increasingly demand natural alternatives to address the most common conditions of today—fatigue, stress and anxiety, brain fog and the list goes on—they’re presenting unique opportunities for ancient, indigenous botanicals to make inroads in the modern U.S. health and nutrition market. Moringa is one such energizing ingredient that has cropped up in everything from teas and bars to supplements thanks to its complete protein profile and range of nutrients, including calcium, iron, vitamin C and antioxidants.
The ingredient, sourced from West Africa, South Asia and South America, is now the fastest-growing supplement in the green supplements category, outselling matcha and catching up to spirulina and wheatgrass. According to NEXT Trend data—the database that reports insights on innovation activity occurring at Natural Products Expos East and West—moringa demonstrates emerging growth of 18% indicating that more products are formulating with this botanical energizing superfood. Moringa is still new and nascent growing to 78 products at Expo West 2019 from 59 products at Expo West 2017, but new applications are popping up.
Face creams and lotions, smoothie additives, oils and serums, tea bags and protein mixes and powders are just some of the categories innovating with moringa. Brand pioneer Kuli Kuli dominates more than half of the U.S. moringa retail sales market, according to Nielsen data, and built its foundation on a strong mission and sustainable global supply chain partnerships. The company has worked hard to educate the U.S. marketplace on this emerging superfood and encourage adoption. Now, various CPGs are quickly getting on board and proving that new (old) ingredients can provide benefits to both consumers of the products and the communities from which the ingredient is sourced.
Here’s a peek at some of the companies bringing this ingredient to the marketplace in innovative ways that include promoting collaborative relationships that work to address and mitigate negative impacts on producer communities often associated with developing new supply chains for market opportunities.
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