JBS USA-owned Planterra to roll out plant-based meat in AprilJBS USA-owned Planterra to roll out plant-based meat in April

New plant-based protein brand OZO, from Colorado-based Planterra Foods, will debut at grocery stores nationwide in April, providing consumers with a clean protein option that delivers exceptional taste and nutrition.

The new line of plant-based products will officially launch with burgers, ground, Mexican-seasoned ground and Italian-style meatballs. Foodservice and club packs are also planned for 2020.

The four OZO protein offerings are non-GMO and do not contain soy or artificial ingredients. Powered by an exclusive proprietary blend of pea and rice protein fermented by shiitake mushrooms, all OZO products are an excellent source of protein, up to 22 grams per serving. Cholesterol-free, they have fewer calories, fat and saturated fat than 80% lean ground beef, as well as leading plant-based protein brands currently in the market.

"Our goal is to grow flexitarian consumption through offering a positive protein solution for everyone. Eating delicious food is one of the greatest joys in life, and Planterra is delivering protein choices that are OZO good," Darcey Macken, CEO of Planterra Foods, said in a press release.

OZO's fermentation process used in developing its recipes makes the high-quality pea protein easily digestible. The OZO product line also uses recyclable trays and cartons to store products, and plant-based ink on all its packaging.

Related:The future flexitarian: The rise of the plant-based consumer

The OZO product line will range in retail price from $5.99 to $7.99.

"This category needs better-tasting food from real ingredients that appeals to the whole family, and we're confident that OZO products deliver," Macken said. "These four products are just the beginning of many tasteful offerings that Planterra Foods plans to introduce. Consumers can anticipate finding additional plant-based innovation on shelves by the end of this year."

Source: Planterra Foods