In the Aisle: Prebiotic fiber is the new functional ingredient

Beverages might be winning in terms of on-trend innovation and ingredients, but they’re not the only prebiotic-packed products meeting consumers’ quest for more fiber. Prebiotic fiber is being purposely added to a wide range of food categories as a functional add-in in everything from snacks to baking mixes and more. At the same time, brands that opt for inherently fiber-ful whole food ingredients are also helping Americans get the fiber they need. Here are three products you might consider stocking:

Cappello’s Buffalo Ranch Keto Pizza with Roasted Cauliflower

These Gluten Free Certified keto pizzas have a turnip, almond flour and egg-based crust that’s packed with fiber—20 grams per pie—and topped with real mozzarella, cauliflower, avocado oil-ranch dressing and more. SRP: $10.99

Lemmy Razz Protein Byte Bar

This Non-GMO Project Verified and Certified Vegan bar from newcomer Byte Bar packs in both protein and fiber—11 and 8 grams respectively—with its blend of dates, chicory root extract, sunflower butter, organic oats, pumpkin seeds and MCT oil. SRP: $2.49

Semolina Artisanal Pasta Strozzapreti with Regrained SuperGrain

This artisanal pasta has three times the fiber of regular pasta at 6 grams per serving, and a great food-waste mission thanks to its use of upcycled spent barley from California craft breweries. SRP $8.99