Feel the groove: Adult non-alcoholic beverages reaching new heights

Non-alcoholic beverages are no longer relegated to sugary artificial sippers: Wellness-oriented consumers can access far more diverse and sophisticated nonalcoholic beverages through a range of retail and foodservice outlets. Whether they’re going totally dry or opting for the more moderate “damp” approach, consumers everywhere (especially sober-curious Gen-Zers) are seeking delicious drinks that promote a healthier, more present lifestyle.

The options available to support this cultural shift have become so prolific that serial entrepreneur Marcos Salazar launched the Adult Non-Alcoholic Beverage Association (ANBA) to educate the industry about the nonalcoholic beverage ecosystem and grow it responsibly.

“This category is growing rapidly, but there needed to be some infrastructure in bringing all the different stakeholders together,” Salazar said in an interview with New Hope’s The Natural List podcast. Take one look at the association’s membership, and it’s clear that ANBA is elevating some of the most innovative beverage brands in the retail and foodservice market today.