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Transparency: Building supplement trust throughout the supply chain
In this session at Natural Products Expo West 2018, three industry insiders reveal the what, why and how of transparency, along with compelling consumer research and special issues to consider in the somewhat tricky world of supplements.
New Hope Network staff
April 7, 2018
1 Min Read
“In our work with our clients around transparency, we find there’s a lot of fear and resistance … [being vulnerable], that’s scary, but it’s also the thing that engenders trust between human beings … and then engenders trust between consumers and brands.”
—Yadim Medore, Founder & CEO, Pure Branding
Part 1: Transparency—an overview
Highlights:
Efficacy, safety and reputation are compromised when we ignore GMPs.
It’s not where it’s made, it’s how it’s made (Amazon).
See something, say something: Expressing concerns about product reliability and accuracy.
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Part 2: The ROI of transparency
Highlights:
“If you’re not at least doing this, you’re behind the ball,” said Yadim Medore, founder and CEO, PURE
Gaia’s “Meet Your Herbs” initiative: Transparency played a key role in its success.
Openness, authenticity, honesty and vulnerability are key.
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Part 3: Implementing transparency in your supply chain
Highlights:
Learn the four big challenges for the industry and how technology can help.
Connecting farmer to processor to importer to manufacturer to consumer.
Block chain technology is a fantastic platform for this industry.
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Part 4: Q&A
Highlights:
Discussing the block chain in more detail.
Evolving consumer expectations.
How to engender trust through sharing difficulties, not just successes.
This session—Beyond an Idea: How to Implement Transparency in Your Business—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.
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