Personalization trend hits personal care with My Eco Lips
From shoes to supplements to skin care, consumers are looking for a customized approach to the products they buy. Why not for lip balm as well? Cedar Rapids-based Eco Lips recently launched My Eco Lips, a program that allows consumers to choose each ingredient that goes into their lip balms. Then the company's mixologists blend the components and ship the balm within a few days.Here, Eco Lips founder Steve Shriver talks about founding his company and how he's managed to create such an ambitious personalization project.(This article is excerpted from a full-length Q&A on NEXTAccelerator.com. Click here to view the full version.)
3 Min Read
![Personalization trend hits personal care with My Eco Lips Personalization trend hits personal care with My Eco Lips](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltb25c78b76dace844/64e8aad58400aa76213bf7b7/myecolips.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
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