Meet Generation C: your target demographic
August 29, 2013
![Meet Generation C: your target demographic Meet Generation C: your target demographic](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
You have a fantastic idea for a new natural product. Now what? How do you take that light bulb and really make it shine? In this video, one of the best brand-blossoming gurus in the biz, Kristine Carey, vice president of marketing at MyChelle Dermaceuticals, breaks down how to build a great natural products company that speaks to Generation C. These consumers are young, old, male and female, but they have some key things in common: They’re all about creation, connection and community. Here’s your strategy in seven easy steps.
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