First things first: Patents matter to your brand strategy

I was young at the time, I said ‘what’s a patent?’

You know you have a great idea, but how do you prevent others from copying it?

Benjamin Stern, creator of planet-friendly shampoo company Nohbo, tells us steps he took to secure the intellectual property of his innovative product after a major CPG company took notice.

 Watch Stern’s keynote at Natural Products Business School at Natural Products Expo West 2017.