April 25, 2013
![By the numbers: The state of small business in 2013 By the numbers: The state of small business in 2013](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltc9c6fc25e9c41461/64e8bdd54229e482524b34aa/200464127-001.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
If 3,000 of your small-business and entrepreneur counterparts offer any indication, then you’ll continue to look at 2013 through “cautiously opti-mistic” glasses. Here’s why:
7.1 percent: Small retailer sales growth rate in 2012.
67 percent: Small-business owners who plan to increase their marketing spending in 2013.
70 percent: Small-business owners who spend fewer than three hours per week on email marketing, despite 77 percent reporting that this increases their revenue.
84 percent: Small businesses using mobile marketing strategies that saw an increase in new business activity last year.
88 percent: Businesses in which the owner serves as the primary marketer.
Source: AWeber Communications, MasterCard Advisors, Web.com
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