Behind the Expo: Jenn Burton, show manager

With more than 3,000 exhibitor booths, 510,000 square feet of show floor and tens of thousands of attendees, it takes a team of dedicated professionals with diverse skills to ensure that Natural Products Expo West is an all-around success. Representing education, operations, client services, sales, marketing and more, these and other New Hopers work behind-the-scenes—for months and sometimes even years in advance of a show—to make sure each expo runs smoothly, and to support New Hope’s mission statement to cultivate a prosperous, high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet.

This Expo West Show Scoop series highlights some of the many people at New Hope Network who make it all possible.

Here, Jenn Burton, show manager of Natural Products Expos shares her experiences from Expo West and how the Show Content team can help brands.

In one sentence, tell me about your job at New Hope? I help to achieve show goals and initiatives by coordinating logistics with internal teams and external partners.

How long have you been doing this? I’ve been the show manager for about one year.

What do you love about your job? The talented people I get to surround myself with daily and our ability to balance an insane amount of logistics and still have the most fun together.

What do you wish people knew about show content ? I wish everyone understood how thoughtful and detailed truly every decision of this show is from each team.

What’s your favorite thing about Expo West? The insane energy that buzzes through campus when the show kicks off! Feels so good to see all our hard work come to life.

What’s your least favorite thing about Expo West? There will never be enough time to be in all the places I want to be, see all the things I want to see, or meet all the people I want to meet!

What’s the one thing you cannot live without at EW? My fanny pack, which is filled with all the other things I can’t live without at Expo West.

Favorite Expo shoes? The classic, white, slip-on Vans.

Favorite restaurant in Anaheim? nFuse Bar and Kitchen in the Marriott—get the tuna tartare and thank me later.

What are you most proud of about the work you do on EW? This team is always forward-thinking and has the most creative and fun ideas that allow us to continue to be leaders in the tradeshow industry.

What does the natural products industry mean to you? The natural products industry is a community of changemakers and innovators that want to leave the world a better place and I’m grateful to play a part in it!