1 major mistake to avoid1 major mistake to avoid

The natural products industry has had several standout success stories of niche startups catapulting into national brands. As we’ve seen with Honest Tea being bought by Coca-Cola and Justin’s Nut Butter now sold in coffee shops and outdoor gear stores everywhere, the sky truly is the limit. Having a lofty end goal is great, but Justin Gold, founder and CEO of Justin’s Nut Butter, explains a mistake he, like many entrepreneurs, made when trying to get there.