Unboxed: 12 products for a naturally brighter smile

In the quest for a brighter smile, natural dental products have gained popularity for their effectiveness and gentle approach. Our editors have curated a list of 12 products that not only keep our teeth shiny but also contribute to overall oral wellness. These products harness the power of natural ingredients, innovative formulations and eco-conscious formats to deliver a brilliant smile.

In 2024, consumers are taking a holistic approach to their personal care. At Expo West's 2024 State of Natural Beauty session, Alice Mintz, director of solution architecture at SPINS, highlighted a fundamental shift in consumer mentality toward prioritizing health span over lifespan: Consumers are seeking products that promote overall well-being and vitality, leading to a rise in demand for natural beauty and wellness solutions. According to New Hope Network's State of Natural Report, the natural beauty industry experienced 5.5% growth in 2023, reaching $28.7 billion.

Consumers will look to the natural products industry for products that make their teeth look good on the surface and feel good, as well as products that keep sustainability, efficacy and ethical sourcing top of mind. From whitening solutions that brighten enamel to gentle cleansers that protect the oral microbiome, check out these products for a comprehensive oral care routine.

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