Expo East Business School: Watch Mid-Day Squares' Jake Karls

Industry leaders Elliot Begoun of TIG Brands and Jake Karls of Mid-Day Squares discuss their years of experience in the natural products industry—and what they have learned—in this preview of Wednesday's Natural Products Business School at Expo East.

The entrepreneurs speaking at and attending Business School will exchange information share financial knowledge which, in today's landscape, is wealth. In this video, Begoun and Karls discuss authenticity, marketing and transparency for the customer. All of which contribute to leading successful financing rounds.

The conversation between Begoun and Karls is just a taste of the knowledge they will share at business school.

Don't miss Natural Products Business School on Wednesday, Sept. 20 at Natural Products Expo East. This half-day program offers emerging brands focused learning and networking. Advance registration and an additional fee of $95 is required to attend.
Anyone who has registered for Expo East can use their confirmation email to navigate to "add-ons" to register and pay for Business School.
If you aren't registered for Expo East but would like to register for the show and for Business School, click here. The deadline to register for Business School is 7 a.m. Wednesday, Sept. 20.