6 winning brand-influencer partnership examples
Influencers share their tips on what paves the way for fruitful partnerships with brands.
![6 winning brand-influencer partnership examples 6 winning brand-influencer partnership examples](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
“The thing I appreciated the most was succinct communication—no long back and forth communications to agree on terms, and the personalized letters I received that included short and sweet product info I could easily share out.” —Liz Carlile, Motherhood Unstressed
“Joolies’ email was professional, but still fun and cute. I felt the company's vibe aligned well with my own. I was also already aware of the product, so it made me excited at the prospect of working with them.” —Samantha Dockser, The Real Starving Actor
“I decided to partner with Wine RayZyn because I loved its story. It really touched me and reminded me of my childhood. Its products are very enjoyable—so much that I was also able to share them with my 3-year-old nieces. The company had great communication and were quick to send out a care package.” —Sandy Lieu
“I combined two amazing brands (Brew Dr. Kombucha and Crafted Cocktails) to create the most delicious Sunday beverage. YUM! I also made my favorite granola with another incredible brand, Wine RayZyn. Its chocolate-covered cabernet raisins are heavenly. All three of these brands were generous, kindly check-in on how I enjoyed the product and graciously offered to answer any questions I had.” Julia Callow, Ginga Julia
"I received a great care package from Clean Cause outlining its mission—it was a pleasure to post.” —Asher Brown
"I appreciate working with brands that have clear goals in mind, so I immediately know if a partnership will be a good fit. Working with UNiTE Foods, I was happy to give its product exposure and it created a promo code for my followers. It was a win-win for everyone!" —Diane Eisenstein, The Episodic Eater
"I appreciate working with brands that have clear goals in mind, so I immediately know if a partnership will be a good fit. Working with UNiTE Foods, I was happy to give its product exposure and it created a promo code for my followers. It was a win-win for everyone!" —Diane Eisenstein, The Episodic Eater
The perfect recipe for succesful influencer partnerships requires a medley of ingredients. Aligned values, clear communication and compassion are just a few of the ingredients needed to build the foundation of a successful, effective partnership.
The #InfluencersMakingLemonade program was created to support facilitation and connection between would-be Natural Products Expo West 2020 exhibitors and social media influencers that were registered from the show. Many brands and influencers took full advantage of this opportunity, working together to create beautiful, impactful content to sow the seeds for a strong relationship.
Check out this gallery to see the content that influencers created for the #InfluencersMakingLemonade program and what they appreciated about the brands they partnered with.
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