4 topical CBD products that keep your store safe and customers happy
At Natural Products Expo East, supplements editor Todd Runestad finds four companies with notable CBD topicals—creams, balms, salves, roll-ons.
1 Min Read
![Todd Runestad with Muscle Mx Todd Runestad with Muscle Mx](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltc6955d3ec57e3746/64e876e4a12f977603754f64/topicals_20promo.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Because cannabis is not directly prohibited by regulation as an ingredient in cosmetics, this category has proliferated in retail stores otherwise too risk-averse to consider stocking hemp CBD supplements. Topicals also offer retailers a way to diversify their product set, offering a different delivery format—and price point—to sell to customers. We visit Muscle MX, RE Botanicals, Lazarus Naturals, and ShiKai.
Editorial note: Topicals are regulated by FDA as either drugs, cosmetics or both under the FD&C Act and the FPLA.
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