Collagen leader donates to Vitamin Angels for every bottle sold in next three months
Collagen supplements market share leader NeoCell celebrates its No. 1 position by paying it forward.
December 13, 2016
Collagen supplements leader NeoCell announced that the company will make a special donation to Vitamin Angels for every bottle of collagen it sells through the end of January 2017.
Vitamin Angels donates life-changing nutrients children in the third world need to thrive and survive, most famously vitamin A to help with blindness.
"Our continued success only fuels us to give back more," said Jessica Mulligan, Neocell's global vice president. "We have helped over 1.75 million lives since partnering with Vitamin Angels. Giving is beautiful, and we are happy to spread this beauty worldwide."
For more than two decades, NeoCell Corporation has been a leading manufacturer of collagen support products. According to SPINS data, NeoCell continues to be ranked the nation’s number one selling collagen brand in the collagen category.
The data collected by SPINSscan Natural shows that from 10/2015 to 10/2016, NeoCell sales increased at a rate of 52.8 percent versus last year in the collagen supplement category for natural product supermarkets across the U.S. while maintaining the number one position at 50 percent of the market share. NeoCell also holds the top spot in conventional with 37 percent of the market share according to SPINSscan Conventional (powered by IRI).
NeoCell possesses the top four spots when ranked by item in the collagen category, with NeoCell Super Collagen Powder owning the number one spot, NeoCell Super Collagen 250 and 120 tablets holding the number two and three spots, respectively. NeoCell Beauty Bursts Collagen Soft chews come in at the number four spot.
“We are thrilled to see that in spite of an increasingly competitive category, NeoCell continues to have strong growth. Internally, we put a high focus on ingredients, innovation and education. This steadfast focus on these three pillars has earned the trust of our existing customer base and at the same time, allows new customers to discover the incredible benefits of NeoCell Collagen,” said Mulligan.
Source: NeoCell
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