On 8 September 2008, TOKIWA Pharmaceutical Co., Ltd, part of the NOEVIR Group, will launch a new functional drink containing glucose and DNA (deoxyribo nucleic acid) called “Shuchuryoku (Power of Concentration)”. The drink, which also contains arginine, is targeted at businesspeople and students who are looking for refreshment and an extra boost. Priced at JPY 300 for a 50 ml bottle.