As consumer demand for nutritious food-on-the-go shows no sign of abating, innovation in nutrition bars continues to gain pace, with manufacturers seeking solutions that marry the key trends of functionality and cost-effectiveness. barGAIN from Glanbia Nutritionals optimizes the dual benefits of whey and soy proteins to offer nutrition bar and baked goods manufacturers a carefully tailored cost-effective protein blend with no adverse impact on flavor, texture or shelf life.

barGAIN packages the appeal of natural whey and soy proteins in an easy-to-process formula that lends a clean flavor profile and desired soft texture to finished products. The balance of proteins extends shelf life, preventing the bar or baked product hardening over time.

Max Maxwell, Market Analyst at Glanbia Nutritionals said: “As new food product launches compete for shelf space in an increasingly cost-conscious marketplace, manufacturers who find innovative ways to meet consumer expectations for product quality, functionality and eating enjoyment at a competitive price are set for success. The unimpeachable credentials of whey protein in terms of strong science, application versatility, process tolerance and flavor profile offer manufacturers an exciting route to success.”

barGAIN is available in two protein blends at 83 per cent and 72 per cent, enabling manufacturers to customize their bar’s protein ratio. It can be used to add freshly baked appeal and a rich protein boost across a wide range of bar and baked applications, including specialist nutrition bars, cereal bars, granola bars, baked goods and cookies.

Glanbia Nutritionals, a division of Glanbia plc, is an innovator in the expert delivery of science-led ingredients and customized solutions for a broad range of industries. These include functional foods and beverages, performance nutrition, weight management, health & wellness, and personal care.

For more information about Glanbia Nutritionals and its ingredients, please contact Jim Lees, VP Sales, at (608) 329-2800 or visit www.glanbianutritionals.com.