Susan Enfield, Senior Editor

September 6, 2012

6 Slides

Despite a lagging economy, shoppers continue to embrace supplements, along with more nutrient-dense foods. The growth in sales stems partly from a growing appreciation for wellness—and a realization that in today’s world, it’s cheaper to stay healthy and prevent illness than it is to be sick.

But busy Americans do want supplements to be simpler; they want to take fewer pills; and they want great value in high-quality, safe, sustainable products. Here are some standouts to look for at the show.

About the Author(s)

Susan Enfield

Senior Editor, Delicious Living

Susan Enfield is senior editor for Delicious Living magazine and Supplement Editor for Natural Foods Merchandiser magazine and NewHope360.com. She writes frequently about health, nutrition, and supplements.

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