May 2010: Direct Selling in the Nutrition Industry Issue

Although the lion’s share of nutrition industry sales are rung up in brick-and-mortar retail stores, direct channels continue to play an important and growing role for the industry. Sales via direct-to-consumer channels increased 4% to $15 billion in 2009, as companies with a multi-channel sales strategy found ways to leverage their brands and weather the uncertain economy. Not all is rosy on the direct-selling front, however, thanks to increased scrutiny from regulators, consumers and credit card companies.

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