In the non-GMO world right now, educating the consumer trumps all of these other subtexts, in Flamer's opinion, because "I don't think the consumer knows very much, and I don't even know if advocates understand it."

To those who know they don't want to put GMOs in their body without knowing why, he has this to say: "There's enough research to scare the average person enough already with GMOs. At least put a question mark on it." A question mark, indeed. Said research points to issues that we don't know; and no long-term science exists.

"Ultimately, give me a reason why we should tinker with a food system that, when you really get down to it, very few people understand, if anybody," he says. "We know how it works, but we don't know why it works, and now you're turning around and you're saying, we're going to work it our way."

Another issue that clouds instead of bringing clarity to the non-GMO labeling table—political polarization. "This is not a left wing, right wing issue in politics," he points out, "and I think people have made it that way, and that's maybe one reason why they lose a little bit of trust from the average, middle-of-the-road person."  

Case in point, Flamer overheard someone at Expo West say: we won the gay marriage issue and we won the legalization of marijuana in Colorado, and we'll win this issue of labeling. "One has nothing to do with the other, but the guy with the ponytail who said it, that's his background. And, Godspeed, but that's not the message that has to come to the American people," he asserts. "Don't make Monsanto the capitalist boogieman, because if you do that, you lose some people there in the mix."

When it comes to GMO transparency, don't we all win?